Introduction to Optimizing Paid Facebook Campaigns
How do you optimize on Facebook? How do you look at the numbers? What do you do with ads? What does an ad set tell me when its cost per result is expensive, and what does it tell me when its cost per result is below my target cost? How does it happen that we run a campaign and after a few days it just fades away?
Optimization for Facebook campaigns using automated rules
In the following article, we will discuss creating custom rules tailored to our goals in order to save costs, improve results, and let the system handle daily actions as much as possible on our behalf, freeing up our time to find new audiences, new creatives, and new ideas.
Facebook Users in Israel 2020 – Infographic
Facebook Users in Israel 2020 – An infographic that will present you with interesting data you didn’t know. What are the most viewed pages? Which categories are leading?
Facebook and Instagram Ad Size – Updated 2026 – Everything You Need to Know
Facebook Ad Size – Facebook’s ad size requirements change frequently, so we have compiled all the updated sizes for you – updated for 2026
Infographic – Digital Advertising Professionals Group Statistics 2019
We are proud to present you with the most interesting data regarding the Digital Advertising Professionals group for 2019 – Israel’s largest digital group – over 28,000 members!
Dynamic Remarketing Campaign on Facebook – The Most Profitable Remarketing Tool for E-commerce Websites
Dynamic remarketing on Facebook is an advertising campaign that automatically generates a different ad for each site visitor based on the products they viewed on the site. It is an excellent tool for e-commerce sites.
Infographic – Digital Marketing Salary Survey Results 2019
Infographic – Digital Marketing Salary Survey Results 2019. Everyone can see where they stand in the job market regarding salary based on breakdowns by education, seniority, company type, role, and more
Infographic – Facebook Users in Israel 2018
Infographic – Facebook User Statistics in Israel 2018
As every year, Fialkov Digital is proud to bring you the most interesting data regarding Israelis’ Facebook usage.
Tracking Facebook Ads with the Google Analytics Monitoring System
The following guide will explain how to connect Facebook to Google Analytics and track the campaigns we created using it – a simple and easy-to-understand guide
Canvas Ads
A Facebook Canvas ad adds an immersive experience and allows clickable, full-screen, mobile-optimized posts to display a combination of images, videos, text blocks, and links.
Advertisers can create a Canvas in the Canvas Editor (which can be found in the Publishing Tools area of their Page). Once completed, you will receive a link to use on your website and in website conversion ads.