On 29.5.19 I held a lecture in the Canetta Bar in Tel Aviv about Building a Digital advertising strategy. Most businesses marketing online do it without a clear and structured strategy and that is why they are mostly dissatisfied with
Each month we will update you on the most interesting and hottest stuff on Digital What is Outbrain? Do you remember that you finish reading an article and in its end there are additional articles that you might find interesting?
How Should Digital Marketing Companies Act in view of the General Data Protection Regulation (GDPR) in Europe
By: Yoram Lichtenstein, Esq. CIPP/E certified for privacy and data protection in Europe A relatively new decision (from 9.11.2018) by the National Commission for Computing and Liberties (the CNIL) should raise the attention of any digital marketing company and agency.
Do you know how it is when you finish reading an article online only to find more articles that might interest you? This is Outbrain, a content accessibility system that appears at the end (or in the middle) of articles.
In October 2018 I participated in the MarTech convention held by Ariel Shapira, dealing with digital marketing. In my lecture, I surveyed five trends in the digital advertising market, which I believe one should consider when thinking about the digital
Each month we will update you on the most interesting and hottest stuff on Digital Meet Facebook new video measurement method, ThruPlay – Google has TrueView (you pay only over 30 seconds of watching), Outbrain recently launched Focus (a video
Ten Bis is an online food orders and delivery website, the largest in Israel. Until now, the company worked mostly with other companies, ordering straight through the website, and now it offers a new service, using a mobile app, and
Medilink is the largest online pharmacy in Israel, we promote the site on Facebook, and implemented a dynamic Remrkting. Facebook contact us to write a success story about the campaign. You are invited to read what we have done and how did
Case Study - The Israeli Building Center Campaign - How the Israeli Building Center used Facebook to attract potential buyers to arrive at the Housing Fair