So what actually is Google advertising?
Google advertising, and more specifically search network advertising, is based on keywords we choose. Keywords indicate customer buying intent, where keywords with a high conversion rate and low cost per conversion can generate a high return on your investment. Proper optimization and tuning of your campaign will improve your return on investment even further. When selecting keywords for a campaign, we take into account our client’s goals and budget, and perform an in-depth analysis of your competitors – in order to choose the precise keywords that will deliver the best results, and ensure we meet the set targets. Every such campaign contains a large number of keywords – both generic and relevant to the campaign. We perform optimal matching for keyword combinations to achieve the best results.
How does Google advertising work?
Users searching for keywords see ads relevant to their search. The ads are tailored to the target audience in order to drive quality traffic to our clients’ websites and landing pages.
We conduct tests of the various ads on an ongoing basis to optimize and improve them. As part of the monitoring process, we make regular changes to the keywords to achieve the best results.
To reach the target audience we are looking for, Google offers us advanced targeting options to ensure your ads appear in the right place and at the right time. Among other things, we target ads by location, language, device used by your customers, and specific hours during the day.
To rank organically on Google, you should also perform SEO.
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Campaign options in Google Ads
YouTube Advertising – YouTube Ads
Your video ads appear based on interests / specific videos / keywords on YouTube
Display Network Advertising – Display Ads
Your ads (text or image) appear based on interests / specific sites across the web
Search Network Advertising – Search Ads
Your ad appears on the search results page every time a user searches for predefined keywords in the system
Google Shopping Advertising – Shopping Ads
The products in your store appear at the top of search results based on the product keywords
Google Demand Gen Advertising (formerly Discovery Ads)
Your visual ads appear based on interests / websites across Google apps (Gmail, YouTube, and more)
App Advertising – App Ads
Your ads (text or image) appear based on interests / specific sites within mobile apps
Targeting options in Google Ads
Demographics
With demographic targeting in Google Ads, you can reach potential customers within a specific age range, gender, parental status, or household income.
Geotargeting
With geographic targeting in Google Ads, you can reach potential customers based on their geographic location – countries, cities, streets, and radius from where they are located.
In Market
With In-Market targeting in Google Ads, you can reach potential customers who have a high likelihood of making a purchase based on their search and browsing history.
Custom Intent
With custom audience targeting in Google Ads, you can reach potential customers who have previously searched for the product or service your business offers.
Remarketing
With remarketing targeting in Google Ads, you can reach potential customers who have already visited your website and performed a specific interaction with the business.
Topics
With topic targeting in Google Ads, you can display your ads on the Google Display Network on websites with content related to the product or service you provide.
Placements
With placement targeting in Google Ads, you can run your ads on the Google Display Network or YouTube based on precise selection of a website, page, or app.
Keywords
With keyword-based targeting in Google Ads, you can display your ads to potential customers searching for a solution or keyword on the search network related to your business.
Google campaign options
Search Network Campaign
Text ads in search results that allow you to reach people while they search on Google for products and services
Performance Max Campaign
A Performance Max campaign is an innovative campaign aimed at maximizing your performance across the platform
Display Campaign
Visual ads on the Google Display Network that allow you to display ads across Google apps (such as YouTube and Gmail)
Shopping Campaign
Ads that allow you to advertise products with information and pricing displayed to users before they click the ad
Video Campaign
Ads that allow you to interact with the audience in video format via YouTube and additional Google video partners
App Campaign
App ads for promoting apps on Google, Google Play, YouTube, and Gmail
Smart Campaign
Campaigns designed to highlight the places across your business assets where conversion actions take place
Local Campaign
Local campaigns are designed for advertisers who want to drive offline goals and attract customers to a physical store
What are the benefits of Google Ads marketing for your business?
Vast reach
Google’s search engine processes an average of 2 trillion searches every year (an average of over 5 billion searches per day).
Variety of targeting options
With Google, you can target users searching for broad terms and focused phrases tailored to your business needs
Advertising to people with purchase intent
On Google, you advertise to people searching for something specific, so the audience has a more focused purchase intent compared to other platforms
Full control over campaigns
For people with proper training, managing campaigns in the Google Ads advertising system and taking proactive measures immediately is straightforward
You can start even with low budgets
In Google’s advertising system, you can apply a budget limit or cost-per-click limit, allowing you to start working with any budget
Immediate results
Google’s search engine processes an average of 2 trillion searches every year (an average of over 5 billion searches per day).
Creating proper brand awareness
Using Google’s advertising system, you can strengthen the brand with campaigns across Search, Display, and other placements with wide reach.
Increasing sales and leads
Using a converting landing page, a good offer, and targeted campaigns, Google advertising will help you significantly increase sales and leads
Increasing ROI
Targeted Google campaigns can focus on the primary goal – increasing revenue and consequently increasing return on investment (ROI)
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How does Google advertising with experts from Fialkov Digital help businesses?
Drive quality traffic to the site and increase the quantity and quality of conversions
Paid Google advertising (Google PPC) is a great way to bring quality, purchase-oriented traffic to your website that will improve conversion rates, the volume of conversions, and your business’s revenue. With over 3 billion searches on Google every day by people looking for a solution to their problem, you can present the solution your business provides directly to the users who need it. By having your Google campaigns managed by professional team members, you will see immediate results.
Get results immediately
Google ads will drive traffic to your website immediately once they are properly configured. Unlike organic SEO where you compete for the top results on Google, in paid advertising you pay for this placement. However, with these ads you pay for each click on your ad, so it is important to ensure that your ad spend is directed towards the most relevant clicks that will genuinely lead to conversions. In addition, it is crucial to ensure that the cost per conversion is lower than the value of each new customer for your business.
We optimize from the first click to conversion
We test and analyze every aspect of your campaigns and perform precise optimization to turn clicks into conversions
Through our approach to campaign management, we are able to improve the quality of traffic to your website. You don’t just want a large volume of website traffic – understanding how to impact the quality of traffic is just as important, if not more so, than the quantity.
From ads and landing pages to bidding strategies… and audiences, we love running tests and prioritize tests that have the greatest impact on results and performance. We don’t believe in failed experiments, because there are important conclusions to be drawn from every test performed. Without these tests, your business’s advertising strategy won’t be able to evolve.
Effective and successful marketing is built on a series of continuous tests and optimizations. We are always testing new ideas, looking at the bigger picture of the data, and pushing your advertising account forward to maximize revenue and profits.
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Google campaign management: Our process
Assigning a Google advertising expert to your account
We assign an experienced PPC manager to manage your Google campaigns. The manager is trained in Google Ads and has extensive experience managing successful campaigns in Google’s advertising platform. First, we will learn your business and then create a tailored Google PPC strategy that fits you.
Identifying potential keywords in your business
We will conduct thorough keyword research to find opportunities for your business. Keywords are search terms that people type into Google’s search engine when looking for something they are interested in. We research thousands of keywords and measure search volume, competition, and costs associated with choosing the best keywords for your campaigns. We will also include negative keywords in accordance with your marketing strategy to ensure your budget is optimized to the maximum level.
Analyzing competitors
We will closely evaluate your competitors and what they are doing in the search engine. By identifying strengths and weaknesses in your competitors’ campaign advertising efforts, we can develop a smarter, higher-converting approach for your campaigns and ads.
Creating converting ads
We will build effective ads for the Google Ads advertising system. For each ad, we write the headlines and copy, create ad groups, select the best keywords, and target the ad to carefully selected specific audiences. Additionally, we will run A/B testing on your ads to identify which ads deliver the best performance.
Monitoring your ads and performing optimizations
We will quickly identify low-performing campaigns, audiences, and ads. Our advertising agency will keep a daily eye on your campaigns. If results begin to drop, we will identify it immediately and pause the low-performing ads. In addition, in collaboration with you, we will reinforce campaigns with additional ads to maintain high performance levels.
Reporting & Communication
We will prepare weekly and monthly reports for you on the performance of your campaigns in the Google advertising system. Your campaign manager installs conversion tracking on your advertising account, reporting the volume of conversions we generate and the business’s progress.
Why choose our experts for paid Google advertising
Extensive PPC Expertise
Fialkov Digital is not a new company in the field, and neither are the campaign managers who will be assigned to your advertising account. Our Google paid advertising team consists of campaign managers who have been managing campaigns for a long time. We leverage our team’s knowledge and experience to take your campaigns to the next level.
Data-Driven Marketing
When hundreds of thousands or millions of shekels are at stake in the advertising budget, there is no room for gut feelings and guesswork. At Fialkov Digital, we rely on data and analytics to pave the way for campaign success. Our data-driven approach means we closely monitor campaigns and focus on optimizations and achieving the desired results.
Focus on ROI
Speaking of results, our focus is on maximizing your advertising budget to get the most out of every shekel spent. At Fialkov Digital, we will tailor the advertising strategy according to your business and how you define return on investment to ensure we achieve the targets and goals set at the beginning.
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Client growth data at Fialkov Digital
Growth in conversions
At Fialkov Digital, our team works continuously to increase the number of conversions in campaigns while maintaining a low cost per conversion.
Drop in cost per conversion
At Fialkov Digital, our team works continuously to lower the cost per conversion, whether for e-commerce store purchases or business leads.
Growth in conversion rate
At Fialkov Digital, our team works continuously to improve conversion rates. Even an improvement of a fraction of a percent with large budgets significantly increases the volume of conversions.
Google Certified Partner (formerly Google AdWords)
Fialkov Digital is a certified Google AdWords partner and a member of the Google Partners program.
The Google Partners badge is awarded to companies and marketers who are experts in their field, passed certification exams, and demonstrated full proficiency in Google’s advertising tools. Google certification and marketing on Google’s advertising platform requires meeting the highest standards in search engine marketing. Certified professionals undergo periodic training from Google and receive direct access to the latest tools and updates. This ensures we provide our clients with consulting and campaign management services in the most professional and up-to-date manner.
Every campaign manager at Fialkov Digital holds a Google certification. Google Ads certification is awarded to those who have successfully passed Google’s exams for advertising on Google’s advertising network.
A bit about me...
Or Fialkov is the CEO and owner of Fialkov Digital, a digital marketing and advertising agency. He runs paid campaigns on Google, Facebook, Instagram, YouTube, LinkedIn, and TikTok, and builds websites and landing pages. He also implements AI in businesses, including AI agents, agentic marketing automation, AI reporting systems, GEO (Generative Engine Optimization), and AI video for campaigns.
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Leave your details and one of our experts will get in touch to take your business forward
Google advertising is done with the experts from Fialkov Digital
Testimonials
Q&A - Google Advertising
Organic SEO on Google is a long-term strategy of promoting keywords and phrases relevant to your business. Paid Google advertising is a fast way to bring targeted and relevant traffic to your site. The advantage of paid Google promotion is that you pay per click, meaning you only pay for traffic from people who are genuinely interested in your product or service.
Of course. The reason paid Google advertising is such an effective tool for businesses is that you can cherry-pick your target audience and choose who gets exposed to your ads. When a user searches for a specific phrase on Google, they are taking an active action related to your product or service, unlike social media marketing where users are passing the time and encounter your ad “by chance.”
You don’t need special permission to build a Google campaign, and anyone can log in to the system and do so. However, using Google Ads without professional knowledge is a quick way to burn through your advertising budget. Working with Fialkov Digital on your Google campaigns will help you drive relevant, targeted traffic to your site, easily track performance, and increase sales.
Advertising on Google can be expensive. The reason is that the payment model is PPC – pay-per-click. That is, you pay every time someone clicks on your ads. However, this type of traffic is highly relevant and high quality. The people we advertise to are searching for your products or services and are often well worth the cost. With an advertising agency managing your Google ads, you can estimate the LTV of an average customer on your site and accurately determine how much budget is recommended to invest in each new customer.
Every client at Fialkov Digital is assigned a dedicated account manager. Our advertising account managers have been trained in marketing and managing Google advertising accounts and have experience with similar accounts and businesses. We have internal processes in place at the company to ensure you receive high-quality deliverables.
Yes. Your PPC manager will monitor campaigns daily. If ads are not performing well, we will pause and modify them accordingly. In addition, your PPC manager at our company will continuously optimize campaigns, including running A/B testing throughout.
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