The Complete Guide to Facebook and Instagram Ad Sizes for 2026
Want to know the latest update regarding ad sizes for Facebook marketing and Instagram marketing? What size is recommended for a Likes ad? How many characters can you put in the headline? What creatives can be included in a Collection ad?
Everything you need to know about planning Facebook ad sizes!
Facebook sizes
Facebook ad size
Facebook Page Sizes
♦ Profile picture 600X600
♦ Cover photo 851X315
Link Ad
Creative:
♦ Image size – 1,200X1,200 pixels
♦ Aspect ratio – 1:1
♦ Format – PNG
Copy:
♦ Text – 125 characters
♦ Headline – 25 characters
♦ Link – 30 characters
Carousel Ad
Up to 10 images / videos – each image / video can have a different link
Creative:
♦ Image / video size – 1,080X1,080 pixels
♦ Image format – PNG
♦ Aspect ratio – 1:1
♦ Video resolution– At least 720P
♦ File size – 4GB maximum
♦ Video length – Maximum 60 minutes. Recommended 30 seconds.
♦ Video format – MOV or MP4
Copy:
♦ Text – 90 characters
♦ Headline – 40 characters
♦ Link – 20 characters
Image Ad
Creative:
♦ Image size – 1,200X1,200 pixels
♦ Aspect ratio – 1:1
♦ Format – PNG
Copy:
♦ Text – 125 characters
Video Link Ad
Creative:
♦ Video size – 1,200X1,200 pixels
♦ Aspect ratio – 1:1
♦ Resolution – At least 720P
♦ File size – 4GB maximum
♦ Video length – Maximum 240 minutes. Recommended 30 seconds.
♦ Main frame for video – Image 1,200X1,200 pixels
♦ Format – MOV or MP4
Copy:
♦ Text – 125 characters
♦ Headline – 25 characters
♦ Link – 30 characters
* Vertical video ad:
♦ Size – 1,200X1,500 , vertical
♦ Aspect ratio – 4:3
Video Ad
Creative:
♦ Video size – 1,200X1,200 pixels
♦ Aspect ratio – 1:1
♦ Resolution – At least 720P
♦ File size – 4GB maximum
♦ Video length – Maximum 240 minutes. Recommended 30 seconds.
♦ Main frame for video – Image 1,200X1,200 pixels
♦ Format – MOV or MP4
Copy:
♦ Text – 125 characters
* Vertical video ad:
♦ Size – 1,200X1,500 , vertical
♦ Aspect ratio – 4:3
SLIDESHOW Ad
These ads allow uploading regular images while Facebook turns
them into a video (slow transition between images).
Text can be added directly onto the image through Facebook’s interface.
Creative:
♦ Image / video size – 1,500X1,200 pixels, horizontal
♦ Aspect ratio – 4:3
♦ Format – MOV or MP4
All images must be the same size
Copy:
♦ Text – 90 characters
♦ Headline – 25 characters
♦ Link – 30 characters
Canvas Ad
Available on mobile only
The ad looks normal on Facebook (same sizes), but once clicked, it opens full screen (without leaving Facebook) and can be scrolled down. Possible creative for Canvas: images, text, video, buttons, links, carousel.
Creative:
♦ Full-screen vertical image – 1,080X1,920 pixels, vertical
♦ Images – Up to 20 images can be uploaded to Canvas
♦ Carousel – If adding a carousel to Canvas – up to 10 images
♦ Texts – Option to add text up to 500 characters
♦ CTA button – Up to 30 characters
♦ Fixed header – A fixed header can be added that stays in place even when
the user scrolls or swipes sideways.
♦ Header image size – 882X66 pixels, horizontal
♦ Format – PNG
Collection Ad
Available on mobile only
The ad looks normal on Facebook (same sizes), but once clicked, it opens full screen (without leaving Facebook) and can be scrolled down. 4 small images appear below the ad (which are part of the images within the collection).
Creative:
♦ Main image / video – like a regular ad
♦ 4-8 images can be uploaded to the collection
♦ Each image must have a headline, price, and link assigned
♦ Option to choose the text for the CTA button
Copy:
♦ Text – 90 characters
♦ Headline – 25 characters
App Install Ad
Creative:
♦ Image size – 1,200X1,200 pixels
♦ Aspect ratio – 1:1
♦ Format – PNG
♦ Text – 125 characters
♦ Headline – 25 characters
♦ Link – 30 characters
Page Likes Ad
Creative:
♦ Image size – 1,200X1,200 pixels
♦ Aspect ratio – 1:1
♦ Format – PNG
Copy:
♦ Text – 125 characters
Instagram Ads – Summary
♦ Square image / video: 1,200X1,200 pixels
♦ Portrait image / vertical video: 1,350X1,080 pixels
♦ Landscape image / video: 1,920X1,080 pixels
♦ Story: 1,080X1,920 pixels up to 15 seconds
Instagram Link Ad
Creative:
♦ Image size – 1,200X1,200 pixels
♦ Aspect ratio – 1:1
♦ Format – PNG
Copy:
♦ Text – 2,200 characters (recommended up to 90 characters. Instagram displays only 2 lines)
♦ Hashtags – Maximum 30
Instagram Video Link Ad
Creative:
♦ Video size – 1,200X1,200 pixels
♦ Aspect ratio – 1:1
♦ Resolution – At least 720P
♦ File size – 4GB maximum
♦ Video length – Maximum 120 seconds
♦ Main frame for video – Image 1,200X1,200 pixels
♦ Format – MOV or MP4
Copy:
♦ Text – 2,200 characters (recommended up to 90 characters. Instagram displays only 2 lines)
♦ Hashtags – Maximum 30
* Vertical video ad:
♦ Size – 1,200X1,500 , vertical
♦ Aspect ratio – 4:3
Instagram Carousel Ad
Up to 10 images / videos – each image / video can have a different link
(minimum 2 images/videos per carousel)
Creative:
♦ Image / video size – 1,200X1,200 pixels
♦ Image format – PNG
♦ Aspect ratio – 1:1
♦ Video resolution– At least 720P
♦ File size – 4GB maximum
♦ Video length – Maximum 60 minutes. Recommended 30 seconds.
♦ Video format – MOV or MP4
Copy:
♦ Text – 2,200 characters (recommended up to 90 characters. Instagram displays only 2 lines)
♦ Hashtags – Maximum 30
Instagram App Install Ad
Creative:
♦ Image size – 1,200X1,200 pixels
♦ Aspect ratio – 1:1
♦ Format – PNG
Copy:
♦ Text – 2,200 characters (recommended up to 90 characters. Instagram displays only 2 lines)
♦ Hashtags – Maximum 30
Instagram Collection Ad
The ad looks normal on Instagram (same sizes), but once clicked, it opens full screen (without leaving Instagram) and can be scrolled down. 3 small images appear below the ad (which are part of the images within the collection).
Creative:
♦ Main image / video – like a regular ad
♦ 4-8 images can be uploaded to the collection
♦ Each image must have a headline, price, and link assigned
♦ Option to choose the text for the CTA button
Copy:
♦ Text – 90 characters
Instagram Story
Story Link Ad – Image / Video
The ad appears for 5 seconds or until the user skips to the next story.
It is important to leave about 14% (250 pixels) of the top and bottom of the image free from text and logos, to prevent these key elements from being covered by the profile icon or call to action. Therefore, if your image size is 1080×1920, make sure key elements appear within the safe zone of 1080×1420.
Creative:
♦ Image / video size – 1,080X1,920 pixels
♦ Aspect ratio – 16:9
♦ Image format – PNG
♦ Video format – MOV or MP4
♦ Video file size– 4GB maximum
♦ Video length – Maximum 15 seconds
Carousel Ad
The ad appears for 5 seconds or until the user skips to the next story.
It is important to leave about 14% (250 pixels) of the top and bottom of the image free from text and logos, to prevent these key elements from being covered by the profile icon or call to action. Therefore, if your image size is 1080×1920, make sure key elements appear within the safe zone of 1080×1420.
Creative:
♦ Image / video size – 1,080X1,920 pixels
♦ Aspect ratio – 16:9
♦ Image format – PNG
♦ Video format – MOV or MP4
♦ Video file size– 4GB maximum
♦ Video length – Maximum 15 seconds
