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Automatic Google Ads Extensions

15/04/2020

Automatic Google ads extensions are extensions created by the Google algorithm. Learn What types of automatic extensions can be added to your Google ads​​

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Google Ad Extensions – The Complete Guide

10/04/2020

Social media has induced a revolution. which is just one of the many reasons why you should be focused on measure your business ROI.

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The Display is Dead! Long Live Native Display

05/04/2020

In the Update Upgrade 2019 conference, Gilad de Paris, VP of strategy in Outbrai, lectured about tools that allow us to improve our performance.

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Integrating Advanced Remarketing Tools and Unique content

02/04/2020

In the Update Upgrade 2019, Etgar Spivak, Fixel, lectured about the integration of advanced remarketing tools and unique content, to improve your campaigns.

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Who is My Audience? Market Research Using Facebook’s Audience Insights

25/03/2020

In the Update Upgrade Conference 2019 Avishay Freund gave a lecture about how to improve you Google campaigns by using rules, experiments, and scripts.

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Marketing Strategies in the Digital Era

20/03/2020

In the Update Upgrade 2019 conference, Yan (Yanko) Kotiliarsky, a marketing director in accessible, lectured about marketing strategies in the digital era.

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Creative Video Around the World

15/03/2020

Any digital marketing manager of any eCommerce website must use Google Shopping. In this post, I will show you how to build a Google Shopping campaign

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Advanced Advertising Tools You Must Know in 2020

15/03/2020

In the Update Upgrade 2019 conference, I gave a lecture about advanced digital advertising tools you must know and use in 2020.

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7 Advanced Google Ads Tools You Must Know

10/03/2020

The following post give a list of 7 advanced tools for Google Ads we believe that any advertiser should know and use on a daily basis.

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How to Use Facebook Dynamic Creative Ads

26/02/2020

Dynamic Creative – Facebook A/B tool that helps us examine diffrent contents at the same time: texts, images, videos, etc, that tells us what works better

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Want to Advertise to the Russian Audience? Talk to Yandex

26/02/2020

How to Advertise to the Russian Audience? Talk to Yandex. Not just Google: Use one of the largest technological companies in the world, Yandex

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Improving your Google Ads campaigns by using Rules, Experiments and Scripts

25/02/2020

In the Update Upgrade Conference 2019 Avishay Freund gave a lecture about how to improve you Google campaigns by using rules, experiments, and scripts.

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Google Shopping – The guide your eCommerce site needs

24/02/2020

Any digital marketing manager of any eCommerce website must use Google Shopping. In this post, I will show you how to build a Google Shopping campaign

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Case Study: IDC Herzliya – Instagram advertising

20/02/2020

Case Study – When IDC Herzliya, one of Israel’s leading educational institutions, wanted to reach a young and engaged audience, it worked with Instagram Ads

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Ofakim – Building A Success Story

17/02/2020

Displaying ads to a prospective audience (remarketing) on Facebook under a conversion campaign of the Israeli airline achieved 5 times the flight search, when compared to previous campaigns.

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