I’ve tested numerous AI writing tools, and after extensive research, I’ve narrowed down my top picks. These AI-powered writing assistants can help streamline your workflow, from brainstorming and outlining to repurposing content, making writing more efficient and effective.
While artificial intelligence won’t replace human creativity, it can handle time-consuming tasks, allowing you to focus on what truly matters—creating unique and engaging content.
With so many AI writing tools available, all claiming to boost productivity and automate writing processes, it can be overwhelming to determine which ones are actually useful. That’s where I come in. As someone passionate about efficiency and productivity, I’ve explored dozens of AI-powered writing tools to find the best options for different use cases.
In this article, I’ll break down my top recommendations and explain who will benefit most from each one.
Jump to a section:
- Buffer’s AI Assistant
- Jasper
- Copy.ai
- Writer
- HubSpot Breeze
- Sudowrite
- Type
- SEOWind
- ChatGPT
How I Use AI in My Writing Process
At Buffer, our approach to AI is clear: it’s a tool, not a substitute. You’ll never find completely AI-generated content on Buffer’s blog, website, or products—everything is reviewed and refined by a human editor.
Here are some of the ways I use AI in my writing workflow:
- Generating content ideas
- Creating article outlines
- Rewording sentences in a specific tone
- Overcoming writer’s block with AI-generated suggestions
- Transforming blog posts into social media snippets
- Writing fun, lighthearted content (like poems for friends)
Now, let’s explore the best AI writing tools I’ve tested.
1. Buffer’s AI Assistant
Best for: Social media content creation
Buffer’s AI Assistant is designed specifically for social media, seamlessly integrating with the Buffer platform. Its tailors’ content for each social platform, ensuring posts meet character limits and align with platform-specific tones (e.g., professional for LinkedIn, playful for Instagram).
Key Features:
- Built-in editing options (Rephrase, Shorten, Expand, etc.)
- AI-powered post ideas tailored to your business and audience
- Ability to repurpose content across platforms
- No usage limits on AI-generated content
Pricing:
Free on all Buffer plans (including a free-forever plan for up to three channels).
2. Jasper
Best for: Marketing teams
Jasper is a well-established AI writing tool, offering advanced features for marketing professionals. It provides AI-generated content for various formats, including landing pages, marketing campaigns, and social media posts.
Key Features:
- Remix tool for repurposing content
- AI-powered brainstorming via chat
- Chrome extension for easy accessibility
- Collaborative tools for teams, including style guides and branding guidelines
Pricing:
7-day trial, followed by paid plans starting at $49 per month.
3. Copy.ai
Best for: Automating repetitive writing tasks
Copy.ai is another robust AI-powered tool geared toward sales and marketing professionals. It features a library of workflows designed to streamline content creation.
Key Features:
- Pre-built workflows for repurposing content
- Plagiarism detection
- AI-assisted research for prospecting and content creation
Pricing:
Free plan with limited features; paid plans start at $49 per month.
4. Writer
Best for: Editing and improving content
Writer is more than just an AI text generator—it’s a comprehensive writing assistant that enhances clarity, consistency, and style.
Key Features:
- AI-powered editing for grammar, readability, and inclusivity
- Plagiarism checker
- Customizable style guides and brand voice settings
- AI-driven summarization and content repurposing
Pricing:
14-day free trial; paid plans start at $18 per month.
5. HubSpot Breeze
Best for: Business operations and CRM integration
HubSpot Breeze integrates AI-powered writing with CRM tools, making it a powerful asset for businesses managing marketing, sales, and customer service operations.
Key Features:
- AI-generated emails, reports, and landing pages
- Chatbot-style AI assistants for customer interactions
- Data-driven content recommendations
Pricing:
Available in HubSpot’s free suite; premium plans start at $15 per user per month.
6. Sudowrite
Best for: Fiction and creative writing
Sudowrite is an AI-powered writing assistant specifically designed for fiction writers. It helps generate story ideas, descriptions, and dialogue while maintaining a natural flow.
Key Features:
- AI-driven brainstorming and world-building
- Story Engine for structuring narratives
- Google Docs extension
Pricing:
Limited free trial; paid plans start at $10 per month.
7. Type
Best for: AI-powered document editing
Type is a simple yet effective AI-powered writing tool that works as an AI-first document editor. It allows users to generate and refine both short- and long-form content.
Key Features:
- AI-powered text generation and editing
- Option to choose between different AI models (GPT-4, Claude 3, etc.)
- Suggested additions based on context
Pricing:
14-day free trial; paid plans start at $29 per month.
8. SEOWind
Best for: SEO-focused content creation
SEOWind specializes in generating high-ranking blog posts by analyzing competitors and search trends.
Key Features:
- AI-generated SEO content briefs
- Competitor analysis for keyword strategy
- Integration with Google Search Console
Pricing:
7-day trial; paid plans start at $59 per month.
9. ChatGPT
Best for: Free AI writing assistance
ChatGPT remains one of the most accessible AI writing tools, ideal for quick idea generation, blog outlines, and brainstorming.
Key Features:
- Free AI chatbot for content generation
- Context-aware responses
- Versatile applications, from casual writing to detailed research
Pricing:
Free for basic version; premium plans start at $10 per month.
Final Thoughts
With AI writing tools advancing rapidly, choosing the right tool depends on your specific needs. Whether you’re managing social media, marketing campaigns, SEO, or creative writing, there’s an AI tool designed to make your workflow smoother and more efficient.
By integrating AI into your writing process, you can save time on repetitive tasks and focus on what truly matters—creating high-quality, engaging content.
About Me
Or Fialkov, 36 years old, married to Inbal and father of Itamar, Aviv and Melech, the the family’s dog. CEO and owner of Fialkov Digital – a company specializing in the diverse channels of internet advertising.
In 2014 the Global Facebook for Business published a first case study for a Fialkov Digital campaign and since then 6 case studies were published for Fialkov Digital clients.
Writes profesional articles, consults and guides large companies in advertising in the digital medi. Partner in the largest digital group in Israel “Digital Advertisers Professionals”.
