Graphic design plays a crucial role in the digital realm and online businesses. When companies create or acquire graphic designs, their goal is often to integrate them into their marketing strategies, improve communication with their audience, and enhance the efficacy of their messaging. However, many businesses hesitate to utilize designs and media due to high costs or insufficient design skills. Fortunately, artificial intelligence (AI) is rapidly revolutionizing the digital marketing industry, and businesses are increasingly using AI software to streamline workflows and reach their goals faster. This article will explore automated tools for media and design creation and specify how artificial intelligence can interpret instructions to produce tailored designs.
What is an AI Media and Design Creation Tool?
AI-based software and tools replicate human behavior in computer systems, allowing humans to focus on more significant and engaging activities. As a result, the demand for AI-based software has surged, with estimates indicating the market could reach $800 billion in revenue by 2025. Additionally, artificial intelligence has become crucial in graphic design. AI design tools streamline workflows and enable the quick creation of visual assets with just a few clicks, marking a significant leap forward in the media file creation industry.
Why Should Companies and Businesses Use AI Media Creation Tools?
- Reducing Manual Labor: AI tools specializing in design and visual content creation alleviate the workload by automatically generating customized media. Additionally, many tools can offer design modifications, such as background removal or creating mockups.
- Generating High Volumes of Designs Automatically: AI design tools generate multiple versions of graphics based on the user’s preferences, needs, and previous designs. These tools can also produce unique and alternative media versions that differ from the user’s original input.
- Design Creation from a Data Perspective: AI media and design tools can recognize designs the user previously created and suggest similar or complementary options. Additionally, some tools can generate content based on user preferences and the media performance metrics that the tool previously created.
Automated Tools for Media and Design Creation
1. Designs.AI
Designs.AI is a user-friendly, AI-powered design and media creation software that excels in efficiency, making it accessible even to those without a design background. With the built-in editor, the user can save time by editing media directly within the tool after its creation. With Designs.AI, one can create logos, graphics, mockups, templates, and more from a library of over 20,000 templates and 10,000 icons. Additionally, the user can develop media by entering details and preferences regarding their business. Designs.AI is available for a monthly fee of $29 for the basic plan, $69 per month for the pro plan, or a custom plan for larger businesses.
Advanced Features of Designs.AI:
- Creation of a brand design package
- Unlimited downloads
- Advanced editing tools
- Team collaboration features
2. Adobe Sensei
Adobe Sensei is a tool that employs artificial intelligence and machine learning to create and edit digital media. Adobe introduced the tool in 2016 to help businesses operate more efficiently and focus on essential tasks like design concepts and working with clients. With Adobe Sensei, users can generate high-quality graphics that automatically adjust to screen size and desired resolution. Besides streamlining workflows, Adobe Sensei helps monitor the performance of the media created to enhance marketing campaigns. Adobe Sensei has a variable pricing range, and you may contact the company for a customized quote based on your needs.
Advanced Features of Adobe Sensei:
- Automated workflow
- Post-production media editing
- Integration with other software
- Rapid integration with other Adobe applications
3. Midjourney
Midjourney is an AI-based media and design creation tool that employs interactive machine learning to generate unique images based on user-provided text descriptions. Midjourney stands out among AI design tools due to its visually appealing and artistically designed media aimed at producing stunning images. Midjourney offers several monthly plans, including a free plan with limited creations, a basic plan for $10 per month, a standard plan for $30 per month, and a Pro plan for $60 per month.
Advanced Features of Midjourney:
- The tool learns and adapts on the go
- Reduced data requirements (can start with text only)
- Adapts to unforeseen creation conditions
- Minimizes human intervention in the creative process
4. DALL-E
DALL-E is an AI tool developed by OpenAI that can generate images and art from text input. Essentially, you can enter any sentence, and the tool will produce corresponding media within seconds. DALL-E was initially released in January 2021, but it has since evolved significantly, leading to the launch of DALL-E 2. The tool gained popularity for its convenience in creating media and because it was developed by the company that created Chat GPT, currently the leading AI text generation platform. DALL-E 2’s pricing is based on the media volume, with costs ranging from $0.016 to $0.02 per creation.
Advanced Features of DALL-E:
- Creation of realistic and high-resolution media
- Generation of multiple image variations
- Text-to-media conversion using diffusion technology (a pattern with random dots that gradually becomes a complete image based on the input)
- Especially affordable pricing options
5. Adobe Firefly
Adobe Firefly is another AI tool developed by Adobe, specializing in developing tools and systems for graphic design. Although still in its beta phase, Adobe has indicated it will be a game-changer. Adobe took its existing AI tool, which was mentioned at the beginning of the article, and integrated it with its non-AI-related software. Instead of relying on user-generated content or machine learning enhancements, it draws from existing stock content in Adobe’s library. Currently, the tool is unavailable for purchase until its development is complete or until Adobe announces otherwise. Interested users must contact the company to participate in its beta testing phase.
Advanced Features of Adobe Firefly:
- Media creation via text input (like most software)
- Options for adding text in various designs via prompts (including animation)
- Ability to adjust colors in user-created or uploaded designs, including specific color modifications in images
- Modification of objects or particular elements
Summary and Recommendation
AI design and media creation tools are designed to streamline the media creation process. These tools empower users to produce relevant media for websites, landing pages, blogs, social campaigns, and any purpose by inputting text while saving designers time and labor. This article reviewed leading automated design tools using AI, and in my view, Midjourney emerges as the frontrunner. Although it currently doesn’t work well with text, the monthly fee is reasonable compared to the amount of media that can be created, and the media creation process is straightforward once you learn how to use prompts.
About Me
Or Fialkov, 41 years old, married to Inbal and father of Itamar, Aviv and Melech, the the family’s dog. CEO and owner of Fialkov Digital – a company specializing in the diverse channels of internet advertising.
In 2014 the Global Facebook for Business published a first case study for a Fialkov Digital campaign and since then 6 case studies were published for Fialkov Digital clients.
Writes profesional articles, consults and guides large companies in advertising in the digital medi. Partner in the largest digital group in Israel “Digital Advertisers Professionals”.
