The Fialkov Digital Blog – Articles and Guides on Digital Advertising
Everything You Need to Know About Ad Strength in Responsive Search Ads
How to improve the performance of responsive search ads in Google Search by improving ad strength, which helps evaluate how accurate the ad we created is
Buying Leads for Business – The Complete Guide
What is the business lead buying model, who is it suitable for, and why do insurance agents, financial advisors, and many businesses love buying leads? We answer everything in this article, come on in and read
Common mistakes people make when installing Google Analytics 4
The transition from Google Universal Analytics to Google Analytics 4 is inevitable. Go over the common mistakes users make during this transition to save yourself time and money
Types of Targeting in Outbrain – How to Find Your Customers on Content Sites
In this article, we will explain what targeting options Outbrain’s advertising platform offers advertisers, so you can find your customers by advertising on content sites.
Targeting Types in Taboola – How to Find the Right Audience for Your Product
In this article, we will explain the targeting types in Taboola, including advanced and premium targeting, and what options exist to reach the right audience for your business
Webinar – How to promote your business using sponsored articles?
Or Fialkov hosts Gal Haziza from Buy Post, in a webinar – How to promote your business using sponsored content articles on authoritative and well-known websites
What are goals and events in Google Analytics and how do you set them up?
Goals and events in Google Analytics indicate actions that visitors perform on your website. In this guide, we will learn how to set them up and obtain data on visitor actions on the site
Glossary of Relevant Terms in Google Analytics
Google Analytics allows users to track up to 200 different metrics to measure the performance of their websites. We have prepared a glossary of relevant terms you should know
Everything You Need to Know About Using Tags in YouTube Videos
In this article, we will explain the significance of using tags in YouTube videos, how tags relate to organic promotion on the platform, and how to integrate the best keywords.
6 Tips for Improving Conversion Rates in Facebook Ads
The main goal of businesses advertising on Facebook is to get as many conversions as possible. In this article, we’ll go over the conversion rate in Facebook’s advertising system and how to improve it
Dynamic Retargeting Campaign on Outbrain – A Must-Have Retargeting Tool for E-commerce Websites
In this article, we will explain how to implement dynamic retargeting on Outbrain, a must-have tool for e-commerce sites to improve results and display personalized ads to each site visitor
Webinar – Freelancers and Company Owners – How to Save Money for Your Business?
Or Fialkov and CPA Yoram Shiffer, from Invoice4U, Mefoxel, in a webinar – Legal ways to save on taxes, plan taxes ahead, and contribute to pensions and advanced training funds