In today’s modern era, content and digital marketing are a huge part of the market, and marketers are always looking for innovative ways to reach new audiences and expand the reach not only of content but also of the products/services offered by the company. Taboola promotes content through various content sites for your articles – they purchase placements on leading content sites and distribute the content that we, as advertisers, upload to the Taboola advertising system.
Taboola has become the largest discovery platform, with massive growth in users and revenue. Today, with over 1,000 employees, Taboola’s journey continues, building new technologies to help people find what’s interesting and new. In previous posts, we taught how to set up your first campaign on Taboola, and advanced advertising tools in Taboola. In this article, I am going to talk about the extensive targeting types available on Taboola and what each targeting type means:
Targeting Types in Taboola
Remarketing Audiences
An advanced and powerful tool in Taboola is the ability to create remarketing audiences from the data of the pixel installed on your website. The pixel residing on your website will track the details of users browsing your site, and we can target and save them in remarketing lists in the Taboola system. With this targeting type, you can target users who were on your site:
Interests
Marketplace Audiences – Interest targeting based on the information Taboola has on users. We recommend targeting several audiences, especially if we use exclusions, to reach an accurate and large target audience.
Targeting Based on Article Content
Contextual is targeting categories based on the content where the ad is displayed to the user on the publishers’ websites using Taboola’s algorithm.
Automatic Audiences Based on Conversions
After installing the Taboola pixel and configuring conversions, and once the campaigns run and accumulate enough data – Taboola will generate automatic audiences based on the conversions you predefined. You will be able to use these audiences for remarketing campaigns, significantly improve campaign targeting, and improve results. For example, anyone who purchased on your website.
Lookalike Audiences
Lookalike Audiences – Another advanced and powerful tool in Taboola is the ability to create Lookalike audiences, audiences similar to the audience already active on your site, allowing you to expand your campaign targeting capabilities and target people similar to the audience that visited your site
List-Based Audiences
In the Taboola system, there is an option to create an audience from customer files you already have. We can target specific people you want or also exclude people who have already purchased and whom you do not want to target and waste money on in the campaign. The option is available in a limited number of countries.
Summary
In this article, we presented the standard and advanced targeting types, as well as premium placements where Taboola allows you to be flexible with your option to appear anywhere. We can use these tools to get the most out of our campaigns, make the work easier, reach accurate audiences, and deliver good results. Today, anyone who doesn’t use Taboola’s tools to improve their digital campaigns, including making serious use of their remarketing capabilities, harms their campaigns and misses out on another advertising system that can bring very good results.
About the Author
Adi Golan, Campaign Manager at Fialkov Digital, specializes in advertising with advanced tools and automations.
