Artificial Intelligence (AI) is the simulation of human intelligence processes by machines and computer systems. Artificial intelligence is currently undergoing major advancement, and it seems we encounter it often in our daily lives, especially in the digital and online advertising industry. Today, artificial intelligence is applied in many aspects of our lives, including: children’s education, workplace productivity, creating something from scratch, and more. In this article, we will go over 2 main areas in the digital industry where using AI helps us streamline our work. I am talking about creating text and image content using AI systems.
How do AI systems work?
In general, artificial intelligence systems work by ingesting large amounts of labeled data that effectively train the machine; this data undergoes analysis and is categorized into specific patterns in order to make predictions about various future situations. For example – AI systems for content creation receive input entered by a human (keywords, tone of voice, headline, idea, etc.) and produce output that sounds as if it were written by a real person based on the information entered and according to the information existing in the system from which results can be “retrieved”.
How to streamline your work using AI?
1. Writing content with AI
Content creation using artificial intelligence means that the system essentially writes the content for you. AI systems can write product descriptions, paragraphs, headlines, content ideas, copywriting, social media posts, full articles, and more. There are several excellent AI systems for writing content – some are comprehensive systems that include many types of content options to create, and some are precise and cater to a specific type of content like copywriting or writing an email. Here are the best systems for writing content with AI:
● Jasper
Jasper is an AI content creation tool where you can create a large amount of content with a few prompts and in a few clicks. Jasper has a suite of templates that can be used to create any type of content – headlines, emails, product descriptions, blog posts, video scripts, and many more options. In addition, Jasper also allows you to create content in Hebrew, but the content (and especially full articles) does not come out at an optimal level. Jasper has a five-day trial, after which you will need to purchase a monthly subscription to the system that corresponds to the number of words you want to generate with it. The starting price is $59 per month, with which you can generate about 50,000 words.
● Chat GPT
Chat GPT is a popular AI-based software by OpenAI that people use to generate dialogues. The chatbot has a language-based model aimed at interacting with users in a human-like way. In fact, it is a chatbot that primarily simulates customer service, and users of this system use it for a variety of options and uses – writing articles, planning trips, drafting text, answering questions, and more. The reason ChatGPT gained huge hype across the internet and was already labeled as the “Google replacement” and also the “best AI tool for content creation” is because, unlike other AI systems where you need to choose a specific template for the type of content you want to create, in ChatGPT you simply chat with the system, which makes the tool very easy to use. As of this writing, Chat GPT is still free and can be used after logging in via Google or regular registration. Although the tool generates high-quality content, its quality in Hebrew is still somewhat hit-or-miss.
2. Creating media with AI
Creating media and even art using artificial intelligence is something we have seen grow rapidly in recent months. The internet is full of people trying to create stunning images by giving instructions to AI software that generates images according to the instructions you enter for them. There are many programs with which you can create high-quality media – including logos, 3D images, animated images, and various other types of media, which can be integrated into your social networks, your websites, and anywhere in your business’s digital presence. Although these programs have become very sophisticated, they also have a few drawbacks and are not yet perfect. Here are the 2 best systems for creating media with AI.
Important note: All AI image generation programs have an issue with text involving letter reversal and creating unreadable and unclear text.
● Midjourney
Midjourney is an artificial intelligence system where you enter text as input and receive a visual image as output based on the instructions you entered in the text. Midjourney’s tool tends to produce more artistic media than other AI tools that specialize in media production, and emphasizes the instructions it receives in the text regarding artistic use of light and shadow, sharp details, composition, symmetry, and the perspective of whoever entered the text. To connect to Midjourney, you need to connect via Discord. On the free plan, you will generate media in Midjourney slowly, and image preparation time may be long, unlike the paid plans that give you a bank of “fast creation” hours. To create media in Midjourney, you need to enter a prompt (an instruction in Midjourney) called /imagine in one of the system chats, where you actually enter the design instructions. After that, you will receive 4 different versions of images – on each of them you can expand by clicking on V (Variation into 4 versions of the version you chose) and by clicking on U you can upscale and actually get a full version of the image to download and use.
● DALL-E
DALL-E is an AI model also created by OpenAI (the company that created Chat GPT) to generate images from focused text instructions. The system can create visual images by breaking down the text you entered and assembling it as media. DALL-E understands language through textual descriptions and from information found within its machine learning system, provided by existing data on the internet and by work done by users of the system. To create media in DALL-E, you enter instructions for creating an image, and here too you will receive 4 versions that you can save, create additional variations of, edit, and share.
In conclusion
Using AI systems to streamline your work is not something that will happen in the future in marketing and advertising agencies; it is already happening. Using advanced AI-based software, you can create text and image content from scratch, just by entering text that serves as input to the machine, and then the machine translates the text you entered and creates the desired output for you in text or image. In this article, we went over the four most advanced tools for AI content generation to streamline your work. Note that currently OpenAI’s content is free, but in the near future access will only be possible after purchasing a paid monthly account.
About the author
Dvir Naaman, 27 years old, graduate of the Digital Marketing course at HackerU College. Experienced in building WordPress sites, PPC advertising on Google, Facebook, YouTube, and TikTok. Specializes in organic search (SEO) at Fialkov Digital agency. Has rich experience in eCommerce and dropshipping, and is the owner of Merchant Center – a website that consolidates information on eCommerce systems and advanced marketing systems to increase business conversions, with an emphasis on eCommerce store sales.
