The Fialkov Digital Blog – Articles and Guides on Digital Advertising
How to Measure (Unique) Conversions in Google Analytics 4
How to measure (unique) conversions in Google Analytics 4: sending a conversion as long as a condition based on a sequence of actions is met, all without writing code
Why can using a popup harm the organic SEO process on Google?
Organic SEO on Google is a somewhat complex process, and sometimes popups can be considered problematic and harm your website’s ranking. The following guide will help you avoid common mistakes
Link Building for Websites – What Is It, Why Is It Important, and How to Do It?
Link building has a direct impact on a website’s presence, visibility, and its ranking on Google. Why is it so important and how do you do it right? We’ll explain in the following article.
Data Studio – Advanced Data Studio Tools You Must Know
Advanced tools in Data Studio that you must know. In this guide, we will learn about advanced tools you can use in Data Studio to take your reports to the next level
LinkedIn advertising options you must know
Recruiting employees? Marketing in the B2B world? Familiarity with LinkedIn’s advertising system is a must. We have prepared LinkedIn advertising options that you must know
Why Did Your Website Stop Moving Up on Google?
If your website has also started losing rankings, there could be several reasons. In this article, we will review the main reasons that can lead to ranking drops on Google.
Increasing Sales – How to Increase Sales in an eCommerce Store? 7 Tips That Will Bring More Purchases
Shopping cart abandonment is very common across all sectors (average of 67.89%). Here are a few tips that will help reduce shopping cart abandonment and increase sales on your site
Webinar – How proper campaign naming conventions will help improve your campaign performance?
I hosted Eran Diei, Team Leader at K Logic, for a webinar that will teach us how he uses proper campaign naming to improve performance
What is Zapier? – The Guide to Digital Automation
What is Zapier? We’ve prepared a guide to explain the digital automation that will streamline your digital processes. Read the full guide including Zap examples
FD A-List – Interview with Leaders in the Digital Industry – Etgar Shpivak
In our new column, from time to time we will host leading people in the digital industry and ask them to answer both professional and personal questions. And this time in the A-LIST spotlight – Etgar Shpivak!
Infographic – Results of the 2020 Digital Marketing Salary Survey
Infographic – Results of the 2020 Digital Marketing Salary Survey. Anyone can see where they stand in the job market in terms of salary based on breakdowns by education, seniority, company type, role, and more
Introduction to Optimizing Paid Facebook Campaigns
How do you optimize on Facebook? How do you look at the numbers? What do you do with ads? What does an ad set tell me when its cost per result is expensive, and what does it tell me when its cost per result is below my target cost? How does it happen that we run a campaign and after a few days it just fades away?