The use of artificial intelligence in marketing is reaching its peak, and we are seeing more and more AI software and systems dedicated to marketing and striving to create automation in this field. Today, it would already be hard to find companies (small or large) that do not use any AI tool for their business marketing or an AI tool that assists them with marketing-related tasks such as design and media creation, content writing, etc. If you are advertisers, marketers, store owners, or website owners – using AI-based automated tools must be part of your business strategy, helping you build and execute an effective marketing strategy aimed at reaching your goals as quickly and effectively as possible. In this article, we will review automated tools for marketing your business and focus on several tools that can make a difference in your marketing and advertising.
What is an AI tool for business marketing?
AI-based marketing tools are software or platforms that use AI technology based on data collected in the system, analyzed and interpreted alongside marketing trends. The goal of using AI tools for business marketing is to develop a customized marketing strategy for buyers that attempts to anticipate their next step. All of these actions are designed to be performed by the automated tool without human intervention, and the ability of AI-based tools in marketing to analyze data and make decisions automatically based on that data is what makes the field of AI Marketing thrive.
Why should you use AI tools to market your business?
As with any technological advancement, advanced tools need to bring some innovation or significant change for users to switch from using less advanced tools to AI-based marketing tools. To understand the transition taking place, it is important to understand why businesses, advertisers, and marketers should use AI tools in their marketing activities:
- Efficiency – These tools can process massive amounts of data in seconds, saving businesses time and money.
- Accuracy – By analyzing large amounts of data and information, AI tools can provide accurate and reliable insights regarding customer behavior, preferences, and trends.
- Personalization – AI tools for business marketing can create personalized marketing campaigns based on individual customer preferences to improve the customer experience.
- Cost-effectiveness – Businesses can save on labor costs and optimize their marketing budgets by automating tasks.
Automated Tools for Business Marketing
1. Optimove
Optimove is a platform that collects customer data and offers AI-based marketing capabilities. The system helps users gather data from various platforms to provide a unified view of the information in a single dashboard. Businesses can analyze the collected data or share it, and easily make decisions related to marketing strategy. Optimove’s AI tool, Optibot, reviews and analyzes all provided customer data to generate actionable insights and conclusions. The actions the tool can suggest include: which campaigns to take down based on financial loss, which campaigns to remove based on poor performance, which users are exposed to high volumes of the company’s content, and various other insights and analytics. In the Optimove system, you will find 3 possible pricing plans, with pricing not displayed for any of them. You will need to contact the company to receive a quote and start working with them.
Top features of Optimove:
- Advanced campaign data analysis
- High-resolution segmentation
- A/B testing directly from the dashboard
- Omnichannel tracking
2. Seventh Sense
Seventh Sense is an AI-powered email marketing tool designed to send emails at the right time to the right customer. Seventh Sense’s personalized service allows marketers to communicate better with their audience, knowing that users in the audience will receive the email suited to them and will open the emails they received at the most optimal time. The platform also helps increase email deliverability (which also improves the sender score). This is a very important parameter for companies that invest in email marketing and send hundreds or thousands of emails a week, because this parameter determines which folder your email will land in for the recipients (Inbox, Promotions, Spam). Seventh Sense packages are divided into two: integration with HubSpot at a monthly cost of $64, and integration with Marketo at a cost of $360 per month.
Top features of Seventh Sense:
- Comprehensive campaign analysis
- End-to-end email marketing management
- Tracking events triggered by user actions
- Analytics and reports
3. Brandwatch Consumer Intelligence
Brandwatch Consumer Intelligence offers 2 core solutions for businesses – consumer intelligence and social media management. Not only does the company offer 2 ways to work with it, but it has also been around for over a decade and holds a vast amount of data. However, it is more suitable for working with a global audience rather than an Israeli one. Brandwatch Consumer Intelligence’s Consumer Intelligence (CI) platform is an AI-powered solution that generates actionable insights to help you better understand your consumers, your brand, and where it fits in the current market. This system also features the ability to analyze accumulated data through simulations and detailed visualizations to help you make practical business management decisions. The Brandwatch Consumer Intelligence system can only be purchased after leaving contact details and receiving a personalized quote directly from the company.
Top features of Brandwatch Consumer Intelligence:
- Automated reports
- Influencer authenticity verification before starting collaboration
- Social media follower tracking
- Smart email alerts
4. Smartly.io
Smartly.io is an AI-based marketing tool that enables teams to design, test, and launch top-performing ads to their target audience. The system integrates with various social networks such as Facebook, Instagram, Snapchat, Pinterest, and more. In addition, Smartly.io allows businesses to manage all their marketing channels in a single, centralized dashboard. One of the main advantages of Smartly is that the tool enables modular ad testing across different channels, allowing businesses to see which ad creatives perform best on each platform. The monthly cost of Smartly.io varies depending on company size and employee count; pricing is not publicly listed, and you must contact the company for a quote. Additionally, the company offers demo access to the system prior to purchase.
Top features of Smartly.io
- Campaign management dashboard
- Advanced audience segmentation
- Displays a large number of performance metrics
- Enables scaling quickly and with high accuracy
Summary and Recommendation
Machine learning and AI-based marketing are nothing new. For years, companies have always looked toward automation and technological improvements to implement upgrades and progress in their workflows and generate actionable insights to increase revenue. In these times, when the digital market is continuously gaining momentum, using automated tools for business marketing is already considered a necessity rather than a luxury. Business owners, marketers, and advertisers will always strive to leverage AI tools to improve their work. I chose to recommend Smartly.io because it consolidates the management of the leading advertising platforms (Meta – Facebook & Instagram, Google, TikTok, and more) and also helps you create efficient automations for working across these platforms.
About the Author
Dvir Naaman, 27 years old, graduate of the Digital Marketing course at HackerU College. Experienced in WordPress website development, paid advertising on Google, Facebook, YouTube, and TikTok platforms. Specializes in search engine optimization (SEO) at Fialkov Digital. Has extensive experience in e-commerce and dropshipping, and is the owner of Merchant Center – a website consolidating information on advanced e-commerce and marketing platforms to increase business conversions with an emphasis on e-commerce store sales.
