Graphic design is a significant part of digital and online business. Most companies in the market create or purchase graphic designs to integrate them into their marketing strategy, communicate better with their audience, and convey the company’s message more sharply. At the same time, quite a few companies still do not use designs and media due to high costs or a lack of design knowledge. Fortunately, artificial intelligence (AI) is rapidly changing the digital marketing industry, and businesses are using AI software to streamline workflows and achieve goals faster. In this article, we will cover automated tools for media creation and design, and explain how artificial intelligence can receive instructions and create designs based on them.
What is an AI tool for media creation and design?
AI-based software and tools simulate human processes within computer-controlled machines. This allows these tools to perform tasks and help us, humans, focus on more important matters and more engaging tasks. As a result, demand for this type of software (based on artificial intelligence) has grown over the years, with the AI software market at the time projected to reach $800 billion in revenue by 2025. Artificial intelligence has also become an integral part of the graphic design world. AI design tools help streamline workflows, generate visual assets, and deliver them in a single click. This represents a significant breakthrough in media file production.
Why should companies and businesses use AI tools for media creation?
- Reducing manual work – AI tools specializing in design and visual content creation ease your workload by automatically generating tailored media. In addition, many tools can also offer design edits such as background removal or mockup creation.
- Automatically generating a large volume of designs – AI design tools produce multiple versions of graphics based on your preferences, your needs, and your previous designs. These tools can also generate unique and alternative versions of media that differ from the input you provided.
- Data-driven design creation – AI tools for media and design can recognize designs you’ve created in the past and suggest similar or complementary designs. In addition, some tools allow generating media based on user preferences and the performance of media content created by the tool.
Automated tools for media creation and design
1. Designs.AI
Designs.AI is an AI design and media creation software that is very easy to use, even for people without a design background. Using the tool’s built-in editor, you can save time after the media is generated and edit it directly within the tool. With Designs.AI, you can create logos, graphics, mockups, templates, and more from a library of over 20,000 templates and 10,000 icons. In addition, you can generate media in the software by entering your business’s information and preferences. Designs.AI can be purchased for a monthly fee of $29 for the Basic plan, $69 per month for the Pro plan, or via a custom plan for larger businesses.
Advanced features available in Designs.AI:
- Brand design kit generation
- Unlimited downloads
- Advanced editing tools
- Option for team collaboration
2. Adobe Sensei
Adobe Sensei is a tool that uses artificial intelligence and machine learning to create and edit digital media. Adobe introduced the tool in 2016 to enable businesses to work faster and focus on more important things like design ideas and working with clients. Adobe Sensei allows you to produce high-quality graphics that automatically adjust to screen size and desired resolution. Beyond streamlining workflows, Adobe Sensei also helps you monitor the performance of the media you create to optimize campaigns. Adobe Sensei has variable pricing, and you can contact the company based on the package you need to receive a custom quote.
Advanced features available in Adobe Sensei:
- Automated workflow
- Post-production media editing capabilities
- Integration with additional software
- Quick interfacing with other Adobe applications
3. Midjourney
Midjourney is an AI-based tool for media creation and design that uses interactive machine learning to generate unique images based on user text descriptions. The main factor that has made Midjourney a leading platform among AI tools specializing in design is its focus on creating media with a painterly and artistic aesthetic aimed at producing stunning visuals. Midjourney offers several monthly plans, including a free tier with a very limited number of generations, a Basic plan at $10/month, a Standard plan at $30/month, and a Pro plan at $60/month.
Advanced features available in Midjourney:
- The tool learns and adapts on the fly
- Reduced data requirements (you can start from text only)
- Adapts under unpredictable creation conditions
- Minimizes human involvement in the process
4. DALL-E
DALL-E is an AI tool developed by OpenAI that can generate images and art through text input. In other words, you can type any sentence that comes to mind, and this tool will create matching media for you within seconds. DALL-E was first released in January 2021 and has since been significantly upgraded by the company up to its second version – DALL-E 2. The tool has gained great popularity both due to the convenience with which it creates media and because it was developed by the same company that created ChatGPT, which is currently the most popular AI text-generation tool in the world. In DALL-E 2, pricing is based on the volume of media you generate, charging $0.016–$0.02 per generation.
Advanced features available in DALL-E:
- Creation of realistic and high-resolution media
- Produces multiple variations of the generated image
- Converts text to media using diffusion (a pattern of random dots created from the text that gradually becomes a full image according to the input)
- Particularly convenient pricing options
5. Adobe Firefly
Adobe Firefly is another AI tool developed by Adobe, a company specializing in graphic design tools and systems. The tool is still in beta, but Adobe has already announced that it is going to be a game-changer. Adobe took its existing AI tool, discussed earlier in the article, and combined it with its existing non-AI software. This tool is not driven solely by user input and does not rely on open-web learning, but rather on Adobe’s existing repository (Adobe Stock). This tool cannot be purchased at this time until its development is complete or Adobe announces otherwise, and to work in its beta version (and become a tester), you need to contact the company.
Advanced features available in Adobe Firefly:
- Media generation through text input (as with most software).
- Adding text in various types and styles by writing a prompt (including animated text).
- Color adjustments in designs you created or uploaded, including changing colors of specific elements in an image
- Modifying objects or specific elements
Summary and recommendation
AI design and media creation tools are software designed to improve the process of generating media. Using these tools helps you generate relevant media for your website, landing page, blog, social media campaigns, and any other purpose by entering text, while saving work time and designer labor costs. In this article, we covered the leading automated AI design tools, and the top tool in my view is Midjourney—which, while it doesn’t handle text well (yet), offers great monthly pricing relative to the volume of media you can create, and the creation process is very simple once you learn how to use prompts.
AI tools for design and media creation - Q&A
AI software uses machine learning to generate media files and designs based on the text you enter into the system.
An AI design tool is a tool developed to generate or edit media files and designs using an artificial intelligence system.
- Designs.AI
- Adobe Sensei
- Midjourney
- DALL-E
About the author
Dvir Naaman, 27, graduate of the Digital Marketing course at HackerU College. Experienced in building WordPress sites and managing PPC campaigns across Google, Facebook, YouTube, and TikTok platforms. Specializes in organic search optimization (SEO) at Fialkov Digital agency. Has extensive experience in e-commerce and dropshipping, and is the owner of Merchant Center – a website aggregating information on e-commerce and advanced marketing systems to increase business conversions with a focus on e-commerce store sales.
