Today’s digital world consumes a huge amount of content. On every website and platform today, there is endless information that is constantly being refreshed. So we all know there is information, and then there is information. There is interesting and even fascinating content that no one wants to miss, and on the other hand, there is tedious, long, ineffective information that doesn’t really attract the user to stay and read. Therefore, there are several factors that must be taken into account, as this is what will actually make the content valuable, attractive, and effective. That is, providing information with added value to the user who will enjoy the text and therefore further promote the business.
So first of all, it is important to adapt the content to image files, PDFs, mobile files, landing pages, and so on.
What content do users like?
Because there is so much information circulating on social networks today, users don’t always have the patience or time to see and read everything. To ensure your posts aren’t missed, it’s important to take several steps to make sure the website, post, landing page, or even just the image work the way you want them to. Here are some key points regarding the content you publish:
- Following the rules of content creation – There are several rules to follow when publishing content intended for viewing on a phone or a computer. This includes maintaining aspect ratios, as phone ratios are clearly inverted compared to a computer. It’s important to ensure the information appears logically on the screen so the user can enjoy it easily and comfortably.
- Not too long – Today’s users are already tired of the information and massive amounts of content reaching them every day and hour. A great deal of content gets no exposure at all and is not viewed by users. Users don’t even bother opening the clip or post they received because not everyone has time to listen to long, boring ads or watch long, tedious clips.
- Images – Seeing is believing. This is why it’s so important to spice up the information by adding images as well. A picture is worth a thousand words. If you simply choose an impressive, beautiful image that stands out well against the backdrop of the information you want to convey, the message will be delivered much faster and will be much catchier and more persuasive.
4. Videos – We talked about images, but in addition to images, there are also videos. Videos are much more interesting and much more engaging, but only if you choose the right videos or create them in a way that is helpful to the user. If you don’t make them overly long, they will truly succeed in convincing users about the product you are marketing.
5. Landing pages and newsletters – Landing pages are constantly streaming into our inbox without us even knowing when we signed up to receive these newsletters. Landing pages can be very annoying, but at the same time they represent one of the most profitable advertising channels available today. Any company that has managed to obtain quality leads for its business can ensure that it reaches all its potential customers. This allows it to advertise new products, introduce various benefits, or interest customers with different promotions.
6. Albums – Albumizer. Familiar with the term? If not, it’s time you get to know it. When we talk about an Albumizer, we are actually talking about a unique photo album service where you can upload a large quantity of photos. People interested in the product you photographed will enjoy browsing through the album and being impressed by the photos and variety.
Key points for content creation
There are several rules to stick to when creating content of any kind
- Heading Font – Must be at least size 14 to 16
- Minimum Content Font – At least 12
- Image Size – The aim is not to exceed 5 MB.
- Enlarging an image by stretching – It is important to ensure the image proportions are maintained precisely. It is recommended to do this using WordPad.
Stick to the user's attention span
As we already mentioned, users’ attention span is short. Today’s users are impatient and do not have the time to invest in watching every video that comes their way. To ensure that the chosen video you sent interests the user and they watch it to the end, you should limit the video length to a maximum of five minutes. Even that is quite long, but if your message is lengthy, do not exceed the five-minute grace period, because even that might not be loved by users.
There are situations where it is recommended to split the viewing content into two parts. That is, if each video is really short, there are good chances users will watch both parts and get the full message you wanted to convey.
Key points for creating video content
When it comes to uploading videos, it is recommended that the files meet the following conditions:
- File Format – MP4
- Size – Up to 200 MB.
- Length – As stated, aiming for no more than 5 minutes.
- If it’s a YouTube video – it is also important not to exceed five minutes. In any case, make sure these are videos originating directly from a link on the site, which will ensure high exposure of customers to this content.
If you can't create content on your own - get help
When it comes to providing content for your website, you must understand that expertise and professional knowledge are required for the content to be high quality and on point. Even if it seems you have the ability to do it yourself, you should realize that this is something that will require a lot of time and resources, which you could instead direct to what is truly important to you and your business.
A business requires a lot of maintenance to survive and, of course, to advance and conquer new goals. A business can never rest on its laurels. Especially today, when the entire business and marketing world is centered in digital media. There, anyone who does not use the right tools and does not advance in the manner characteristic of these platforms may quickly find themselves dropping off the digital radar of potential customers, because customers will simply not know the business.
About the Author
Avraham Badush, SEO specialist and manager of a boutique digital agency specializing in Google Ads and SEO for small and medium businesses.
