Recruiting employees? Marketing in the B2B world? Familiarity with LinkedIn’s advertising system is a must. We have prepared campaign management and LinkedIn advertising options that you must know.
LinkedIn is a professional social network with over 760 million users (as of January 2021). It allows these users to create a broad professional network with real potential for their career management needs. Whether you are looking for a job or you are on the recruiting side, whether you are marketing a product or promoting a specific company, your presence on LinkedIn is a must.
Today more than ever, we hear more and more about businesses using LinkedIn as a platform to recruit high-quality employees or promote a specific product, mostly in the B2B world, and this happens mainly thanks to LinkedIn’s precise advertising system that allows targeting people very specifically and producing particularly high-quality results.
If you’re not there, we highly recommend you start getting to know LinkedIn advertising, and as a start –
We have compiled a few LinkedIn advertising options you must know:
1. LinkedIn advertising by relevant education
You can target people according to their level of education, for example – those with a bachelor’s degree in a specific field. This option can be useful if you are interested in advertising master’s degree programs offered by a specific college, allowing you to reach specific people who are likely to be more interested in it.
You can target companies on LinkedIn so that anyone who works at that company will see our ad. You can create more precise targeting by specifically targeting certain companies. For example, you can reach only the marketing managers at Coca-Cola, and not marketing managers of other irrelevant companies.
3. Advertising by groups
You can advertise to members of a specific group. Like on Facebook, LinkedIn also has groups related to a variety of interests such as marketing, engineering, computers, etc. LinkedIn groups serve as discussion rooms that bring together people with a common interest. There are many groups on LinkedIn with a very high level of engagement and discourse, and this is a good way to reach your target audience.
4. LinkedIn advertising by age group / gender (Demographics)
You can target an audience and segment by demographic data such as age and gender. For example, if you want to advertise a product that is relevant only to women, you can use the above segmentation and get accurate results.
5. Advertising by industries
You can target people who are considered part of a specific industry, such as the Cosmetics industry, for example.
6. Advertising by company size
We can target companies that have a certain scale of employees. For example, if we want to promote a CRM system suitable for companies with up to 50 employees, we will want to be specific and use this segmentation option to make sure we have focused on our target audience as much as possible.
7. Advertising by different levels in the company (Job Functions)
You can advertise to specific roles in specific companies on LinkedIn using this option. For example, we can reach only the management tier and the decision-makers in the company.
8. Advertising by experience in role
Advertising by role experience, job holders in engineering, real estate, sales departments, and more. Years of experience, seniority, and more
9. Advertising by skills and capabilities (Member Skills)
LinkedIn draws information regarding each person’s skills and capabilities from their personal profile, according to the data they filled out about themselves. Based on this option, you can target an audience according to specific skills and capabilities.
10. Advertising by interests (Interests)
In certain cases, you can reach an audience based on their interests. LinkedIn finds these people according to the content they engage with (comments, searches, likes, and more).
Summary
This article gave you a small glimpse into the many targeting options available in LinkedIn advertising today, which are used for various needs. There is no doubt that in order to reach the right target audience and not waste budget on an irrelevant audience, it is especially important to know all the possible targeting options and understand how to properly use them and in which campaigns.
You can hear more information about advertising on LinkedIn on the Sponsored Campaigns on LinkedIn podcast or download our free guide: 10 tools you must know in LinkedIn’s advertising system
If you want to learn the LinkedIn advertising system and master it, click here for AI Consulting and Implementation.
A bit about me
Guy Margi, 26 years old, expert in managing digital campaigns across a variety of channels.
