Are you looking for new ways to recruit candidates for open positions at your company? You’ve probably already heard about the recruitment options on the LinkedIn platform. In addition to external tools, internal tools, and free options, you can recruit quality employees on LinkedIn using sponsored advertising on LinkedIn. Create recruitment ads so you can reach candidates interested in roles at your company. With advertising on LinkedIn, you can run various types of ads to reach relevant candidates. In this article, we will go over the types of ads we can use for recruitment purposes. But first, it’s important to understand why it is recommended to use LinkedIn Ads to recruit potential candidates.
Why use LinkedIn ads to recruit?
Recruiting employees through ads in the LinkedIn advertising system is a great way for you to reach quality potential candidates for positions in your company or business. Here are 4 reasons why you should invest in LinkedIn recruitment ads:
1. You increase the job application rate
Recruiting through LinkedIn Ads helps you improve the application rate for the jobs you post; you have a broader reach, and you can show your ads to relevant job candidates rather than anyone looking for a job on the platform. When you run LinkedIn ads, you have more precise targeting than regular posting options. You can set parameters to reach the exact candidates you want to apply for your job. Whether you are looking for people in specific roles or with specific traits, you can define these requirements through ad targeting to reach the right people.
2. You get exposure to passive candidates
This reason is one of the most important reasons to run LinkedIn ads to recruit employees. LinkedIn ads help you reach passive candidates and make them take notice of you and your company. Passive candidates are people who are not actively looking for a job. However, if the right job comes along, they will check it out and might apply for it. Through LinkedIn job ads, you can reach these talented candidates and get them to consider working for you before another company takes an interest in them.
3. You increase your brand awareness
LinkedIn job ads allow you to increase brand awareness among candidates from whom you’d like to receive applications for the job. If someone hasn’t heard of your company before, presenting company job postings to them will help them get to know your business and become interested in it. It is good to build brand awareness with potential candidates so they can get to know the company better and know if this is the place where they want to work.
4. You reduce the time it takes to recruit an employee
The recruitment process of an employee can take a long time if you can’t find suitable candidates for the position. Instead of waiting for the right candidate to come to you, you can run LinkedIn recruitment ads and receive more qualified applications. When you have more suitable potential candidates, you can screen them faster and hire a new employee for the company more quickly, which will save you time, money, and resources.
Which ad formats are recommended for recruitment?
LinkedIn job ads are just the beginning of the candidate recruitment process. In LinkedIn’s advertising system, you can use several types of ads to reach more quality candidates. Here are several ad types that will help you better recruit candidates for your company:
1. Single job ad
A Single Image ad appears to users in their main page feed and looks like any other post on the platform. You can advertise your open positions using this type of ad and drive more suitable candidates who are looking for jobs like yours. This is an excellent way to present your job posting and reach a broad audience. By using a single image ad that appears to users as they scroll, you can find the candidates who are relevant to you.
2. Sponsored InMail Ads
LinkedIn’s Sponsored InMail Ads are an excellent opportunity for you to reach candidates you think would be a good fit for your job. It is also a good opportunity for you to reach both passive and active job seekers. Through this format, candidates receive a sponsored message from you in their LinkedIn inbox with a personalized touch. The open rate of these ads is very high, and they bring in a lot of quality leads. This is a great way for you to reach out directly to people who meet the job criteria.
3. Spotlight Ads
LinkedIn Spotlight ads are dynamic ads that send users directly to an external landing page that you have pre-defined, allowing you to direct candidates straight to the company recruitment page on your website. Aside from recruitment-focused ads, advertisers also use Spotlight ads for brand awareness and website traffic. The advantage of working with dynamic ads is your ability to create personalized ads for potential recruits. These ads typically appear in the news feed sidebar and include the profile picture of the person you are targeting, positioned alongside an image of your company with the copy you’ve chosen to write. Through this LinkedIn recruitment ad, you can create an ad that promotes your job posting and captures the audience’s attention due to the customization option.
4. Job ads
This ad promotes a job or multiple jobs and directs users to the job page on LinkedIn to apply.
Summary
Using the LinkedIn advertising platform’s ads can help you recruit relevant candidates for your company or business. These recruitment solutions allow you to target your ads to the desired audience and present your recruitment ads across multiple formats to users who are actively or passively looking for work. It is important to review your recruitment ads, optimize ad performance, and refresh the ad copy and creatives from time to time.
About the Author
Dvir Naaman, 27 years old, graduate of the Digital Marketing course at HackerU College. Experienced in building WordPress websites, paid advertising on Google, Facebook, YouTube, and TikTok platforms. Specializes in organic search engine optimization (SEO) at the Fialkov Digital agency. Has extensive experience in eCommerce and dropshipping, and is the owner of Merchant Center – a website that aggregates information on eCommerce systems and advanced marketing systems to increase business conversions with an emphasis on eCommerce store sales.
