Sponsored advertising on LinkedIn
If your target audience is businesses (B2B) or individuals with a clear professional orientation – advertising on LinkedIn may be a suitable investment channel for your marketing needs.
Advertising on LinkedIn allows for a wide variety of channels to reach your audience, along with some of the highest lead quality available.
Learn how LinkedIn can increase your business’s exposure and reach a high-quality audience.
What is LinkedIn advertising?
Out of all social media sites, LinkedIn is one of the most valued by marketers, yet many marketers have not yet made the worthwhile leap to LinkedIn’s advertising system. As a result, thousands of businesses are left without a presence on the platform, despite LinkedIn having more than a billion members and advanced targeting capabilities.
In addition to demographic targeting and other targeting options that can also be found on other social media advertising systems, LinkedIn also offers the ability to communicate with users on a professional level through campaigns designed for building personal and professional connections, combined with campaigns for sales purposes.
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Ad types on LinkedIn
Text Ad
Text-based ads that appear in the right column or at the top of the page on LinkedIn
Text Ad
Text-based ads that appear in the right column or at the top of the page on LinkedIn
Single Image Ad
Single image ads that appear in the LinkedIn feed (previously called Sponsored Post)
Carousel Image Ads
Ads with two or more images that appear in the LinkedIn feed
Carousel Image Ads
Ads with two or more images that appear in the LinkedIn feed
Video Ads
Video ads that appear in the LinkedIn feed
Spotlight Ads
Ads personalized using profile data that promote a specific offering by the service provider.
Spotlight Ads
Ads personalized using profile data that promote a specific offering by the service provider.
Message Ads
Ads delivered directly to your target audience’s LinkedIn messaging inbox.
Follower Ads
Ads personalized using profile data that promote a company page on LinkedIn
Follower Ads
Ads personalized using profile data that promote a company page on LinkedIn
Recruitment / Job Ads
Ads for promoting an open position in your company or searching for candidates for a company position.
Lead Form Ads
Ads designed to collect leads in your campaigns directly on LinkedIn without leaving the platform.
Lead Form Ads
Ads designed to collect leads in your campaigns directly on LinkedIn without leaving the platform.
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Sponsored advertising on LinkedIn - Why is it worth it for you?
Targeting a High-Quality Audience
If your target audience has a high income, or alternatively consists of tech professionals – LinkedIn allows you to reach this audience with high precision.
Ad Types
Ad types on LinkedIn are highly diverse and allow you to convey the advertising message in several different ways. One of the prominent features is sending a personalized message (with the recipient’s name) to the target audience you defined.
Advanced Advertising Capabilities
The advertising system on LinkedIn possesses features similar to Facebook’s advertising system – advanced audience creation, remarketing, and more.
LinkedIn’s Targeting Capabilities
Audience segmentation on LinkedIn is based on numerous professional criteria – allowing you to reach specific job titles you define, specific companies, people with various levels of academic degrees, etc.
Why you need to start advertising on LinkedIn as soon as possible
For many businesses, advertising on channels like Facebook and Google provides sufficient exposure, working with the right strategy and broad distribution. However, if you are an organization targeting B2B clients or even business owners who want to expand sales opportunities and sell to other businesses and not just end consumers, conveying the right message in your LinkedIn advertising campaign will serve you exceptionally well and bring you plenty of new clients.
LinkedIn is the #1 platform for professionals, with over 400 million users worldwide. A combination of focused creative and accurate targeting tailored to your business will take your business and sales revenue to the next level.
Maximizing ROI
LinkedIn allows you to target ads to the most relevant users for your business. We use these relevant metrics to define your target audience, display tailored ads to them, and significantly increase ROI.
Custom Targeting
Targeting directly to decision-makers in vital industries, specific regions, or focused areas of interest will help reach the most important audiences for the service or product you want to sell.
Growth, Growth, Growth
About 80% of all B2B leads come from LinkedIn. Using this platform encourages direct business engagement between professionals, and sales volume can be significantly increased.
How to start advertising on LinkedIn?
Before we explain how to start advertising on LinkedIn – let’s start by explaining the platform and who it is suitable for. LinkedIn is the leading social network when it comes to the world of employment, business, and careers. The content posted on the platform is diverse and rich: ranging from original posts published by professionals, through sharing local and global content, to company updates regarding business developments they have achieved. There are 3 factors that distinguish LinkedIn from other social networks:
Nature of LinkedIn Users
LinkedIn users have an academic background, which creates a unique ecosystem and enables a variety of possibilities and opportunities.
The Purpose for Which Users Log In
Unlike on other platforms, users log in to LinkedIn in direct connection with their professional lives and careers.
Exposure to a High-Quality Target Audience for Your Product
LinkedIn allows many companies and brands to communicate with potential clients, locate potential partners, and recruit new employees for the company.
Sponsored advertising on LinkedIn achieves this goal for you – connecting with business partners, and hand-picking candidates for the job.
For your business – LinkedIn allows generating numerous business opportunities – both in targeting consumers (B2C) and targeting businesses (B2B). A proper combination of tools will provide your business with high-quality leads over time.
Why you must work with an advertising agency for LinkedIn campaigns
Deep understanding of LinkedIn advertising
Our LinkedIn campaign managers have years of PPC experience, with an emphasis on LinkedIn’s advertising platform. Each has a deep understanding of the platform and the ability to translate this understanding into successful campaigns.
LinkedIn Advertising and Placement Strategy
Planning and defining your LinkedIn advertising strategy are the key to a successful and precise campaign. After the LinkedIn advertising strategy is approved by the client, our team members implement the strategy.
Dedicated Campaign Manager
Every client with active campaigns on LinkedIn will work with a dedicated account manager whose goal is to collaborate with the client and additional teams to meet all goals and objectives set at the start of the project.
Reports
We deliver performance and results for our brands and focus on meeting goals and increasing ROI in your brand’s campaigns, which is why we analyze our every step in detail.
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How we execute high-performance LinkedIn campaigns
Identify who your ideal customer is
First, we will learn about your business, the highest-value customers in the business, and the campaigns you’ve run until now in order to segment the target audience and create precise customization.
Write and design your ad
Our creative team will write compelling copy and design high-converting, top-performing ads that will significantly strengthen your brand’s presence on LinkedIn.
Launch the campaigns
Afterward, we will build your conversion funnel with different types of ads, campaigns with diverse audiences, close performance tracking, and CRM integration to capture incoming leads and customers.
Optimize and scale
Finally, we perform A/B testing on underperforming ads and replace them with new ones to maximize conversions, optimize existing campaigns, and increase the number of running campaigns for aggressive scaling.
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Why should you work with us?
Expertise
Efficiency
Experience
Excellence
Fialkov Digital is a certified Google AdWords partner, a member of the Google Partners program, and holds certifications in Facebook’s advertising system – with over 10 years of experience. Our clients come from all types of industries and content worlds, so the amount of knowledge we have accumulated over the years is vast and diverse. When you advertise with us – your business gains:
- Clear goal setting
- Full data transparency
- Detailed performance reports
- Dedicated account manager – with quick and accessible response
- Experience with dozens of digital advertising success stories.
LinkedIn advertising is done with the experts at Fialkov Digital
A bit about me...
Or Fialkov is the CEO and owner of Fialkov Digital, a digital marketing and advertising agency. He runs paid campaigns on Google, Facebook, Instagram, YouTube, LinkedIn, and TikTok, and builds websites and landing pages. He also implements AI in businesses, including AI agents, agentic marketing automation, AI reporting systems, GEO (Generative Engine Optimization), and AI video for campaigns.
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Leave your details and one of our experts will get in touch to take your business forward
Client testimonials
Q&A - LinkedIn Advertising
LinkedIn Ads is designed for professionals who want to sell their products or services and grow their professional network. In addition, this platform is highly recommended for startup companies, SaaS systems, and businesses selling B2B (Business to Business)
Ads can be displayed on LinkedIn’s system in 2 main placements – in the platform’s main feed and InMail ads directly to the user’s inbox on the platform. It is important to characterize the business needs before choosing ad placements.
Following an alignment meeting and the start of work with the client, Fialkov Digital will characterize your needs in LinkedIn’s advertising platform and set up relevant campaigns quickly and accurately.
LinkedIn is the best platform for B2B advertising because of its strong focus on organizations and business owners. LinkedIn does not have a business page, but instead has a Company Page that helps businesses showcase their structure and organization to users.
LinkedIn allows you to advertise directly to an audience tailored precisely to your niche, to decision-makers in your industry, and to other business owners in the same field. On LinkedIn, you can leverage relationships you’ve built into relevant partnerships that will advance your business.
With over 350 million users, on LinkedIn you can accurately reach your target audience and advertise specifically by industry, company, job title, and several other precise segmentations not found on other platforms.