I hosted Avishay Freund, one of the leading Google PPC advertising experts in Israel. We discussed tips on how to streamline and improve your Google campaigns and save money on Google advertising.
Links mentioned in the webinar:
– How to pass parameters from the campaign in the landing page link – ValueTrack – Here is a link to an excellent guide
– Tool Keyword.io – for finding negative keywords
– Guide to ad extensions – Google Ads Ad Extensions – The Complete Guide
– Downloadable guide – 10 Tools You Must Know on the Search Network
To watch the webinar:
About the Author
Or Fialkov is the CEO and owner of Fialkov Digital, a digital marketing and advertising agency. He runs paid campaigns on Google, Facebook, Instagram, YouTube, LinkedIn, and TikTok, and builds websites and landing pages. He also implements AI in businesses, including AI agents, agentic marketing automation, AI reporting systems, GEO (Generative Engine Optimization), and AI video for campaigns.
