I hosted Elad Levy, the man and the legend, the best Tag Manager and Analytics expert in the country. Co-founder and Head of Growth at startup Fixel. In the webinar, Elad will teach us what Tag Manager is, how to use it, and how to improve your work using a very simple, convenient tool from Google.
Who is it for?
When not to use it?
1. Simple implementation
2. Measuring thank you pages only
When to use it?
1. Multiple advertising platforms
2. Measuring complex elements
Why use Tag Manager?
1. Accurate – uniform measurement
2. Fast – no dependency on a developer
3. Easy – using existing templates
Common tags
– Google Analytics
– Facebook Pixel
– Outbrain/Taboola
– Poptin
Basic concepts in Tag Manager
Working with PREVIEW
Important triggers
– Scroll
– Video
– Form submission
– Element visibility
https://gtm.fixel.ai/
Important links
Watch the webinar:
About the author
Or Fialkov is the CEO and owner of Fialkov Digital, a digital marketing and advertising agency. He runs paid campaigns on Google, Facebook, Instagram, YouTube, LinkedIn, and TikTok, and builds websites and landing pages. He also implements AI in businesses, including AI agents, agentic marketing automation, AI reporting systems, GEO (Generative Engine Optimization), and AI video for campaigns.
