I hosted Elad Shalev, CEO of Sortino Marketing for a conversation on improving conversion rates in digital, one of the most interesting and important fields that is a must-learn.
Relevant links:
- WordPress plugin for Elementor – Split Test For Elementor
- Elementor guide to A/B testing website pages using Google Optimize
- Popup plugin – Poptin
- Social proof plugin (like on Booking) – Proof
- Heatmap plugin – Crazyegg
- Heatmap and surveys plugin – Hotjar
Further reading on improving conversion rates:
To watch:
To watch the webinar by Or Fialkov and Elad Shalev:
About the Author
Or Fialkov is the CEO and owner of Fialkov Digital, a digital marketing and advertising agency. He runs paid campaigns on Google, Facebook, Instagram, YouTube, LinkedIn, and TikTok, and builds websites and landing pages. He also implements AI in businesses, including AI agents, agentic marketing automation, AI reporting systems, GEO (Generative Engine Optimization), and AI video for campaigns.
