Lecturer: Or Fialkov
One of the required tools for a social media manager today is to know how to advertise in Facebook.
In this workshop you will learn how to use advanced tools to advertise in Facebook, and how to optimize your campaigns.
The workshop includes hands-on practice in a computer lab. It lasts 8 hours, a single day (9:00-17:00)
Creating correct ads
Creating dark posts
Correct segmenting of the target audience
Payment methods (CPC, CPM oCPM)
Conversion follow up
Advertising system reports
Tools you will acquire
Managing multiple ads and campaigns at the same time, for various clients
Focusing, adapting target audiences, targeting and the efficient use of budgets
Efficiently optimising ads