Videos have become a central part of digital marketing for businesses. Video content makes users stop scrolling and grabs their attention more than an image or text. Attractive videos with the right marketing message can boost user engagement on your website or social media, as well as increase conversions.
Business promo videos and product videos must be engaging to viewers in order to stand out from other advertisers competing for their attention; therefore, designers and video creators must invest effort into creating high-quality videos. I have compiled 3 software tools for you to create and edit videos at a professional level. But before that, it is important to understand why high-quality videos are critical to your marketing strategy.
Advantages of Video Editing Software in the Marketing World
Marketing through video content has become very common in the current era, and although there are many relatively high-cost tools, the advantages of working with advanced tools for editing and preparing videos will save you time, money, and effort in the long run. Here are several advantages of using advanced tools for editing and creating videos.
- Reaches a broad audience – Usually, videos reach a wider audience than text or image posts. Given the time and effort of creating a video compared to the potential output that can be produced from it, it is definitely worthwhile to make one. Therefore, small businesses do not need to hire a video creator for thousands of shekels to reach an audience that didn’t know them before with innovative content.
- Financial advantage – Using video creation software allows businesses to create video content at minimal costs. Video creation software with a monthly subscription allows you to create high-level videos and also saves the business owner from hiring a video editor.
- Improves productivity – With video editing and creation software, you can produce a larger quantity of video content than the amount you would get if you paid a video editor. For the cost of a monthly subscription to the software, you can create as many videos as you want.
- Eye-catching – Content is king in SEO, and a quality video—which is considered high-quality content—can catch users’ eyes and keep them on the site for a long time, which also helps organic search rankings. With good video editing software, you can create standout videos that will increase user engagement.
Recommended Software for Editing and Creating Videos
1. Animoto
Review
Animoto is a high-quality video editing software combining images and videos, with the option to edit via an app for Android and iOS users. The software works with Drag & Drop (dragging elements just like in Elementor) and is excellent for editing and preparing short videos, though somewhat limited in its options.
The Animoto tool allows using existing video templates in the software, changing video aspect ratios with the click of a button—allowing publishing across multiple social media channels that require different video sizes—and a vast library of audio, images, and video clips that can be integrated.
Animoto has a free plan, but a video edited or created on the free plan will be saved with the software’s logo and watermark. In the basic plan for 12₪ per month, the Animoto watermark is removed from your videos, and you can also export videos in HD quality. The Professional plan will cost you 25₪ per month; it includes the basic plan and allows access to an expanded library with licensed photos, audio, and video clips, as well as the ability to brand the videos with your business branding. Finally, the last plan is the Professional Plus plan at a cost of 55₪ per month, which grants access to an expanded library with over 100 million licensed images and the option to manage multiple brands in videos.
2. Promo
Review
Promo is a professional platform for creating videos. You can upload photos and video clips, edit videos professionally, and brand the video with a logo or watermark. Promo software is designed for businesses of all sizes, multiple team members can work with the tool, and it is recommended for agencies managing a large number of brands.
Promo also offers video editing from Android and iOS devices, so you can edit videos on the go. The software has an easy-to-use interface with over 5,000 ready-made video templates to edit and over 110 million licensed video clips and images available for use.
Promo has 2 monthly plans available for purchase. The Business plan costs $59 per month (save 50% with annual billing). The Business plan includes all system features, including custom branding for the business, access to Promo’s library and templates, and 100GB of storage for your videos. The second plan is the Agency plan, at a monthly cost of $199 (save 50% with annual billing). The Agency plan offers everything in the Business plan with unlimited storage, the ability to brand 10 businesses in videos, and Reseller rights that allow business owners to create videos on Promo for clients and increase the business’s revenue opportunities.
3. Magisto
Review
Magisto is a popular tool for editing and creating videos. It offers advanced editing options including titles, captions, video branding, resizing, audio usage, and more. A major advantage of Magisto that makes it the most recommended tool for video editing is the ability to quickly export videos to email marketing and social media platforms. In addition, Magisto has dedicated apps for Android and iOS.
Magisto has over 90 million users worldwide. The software is very user-friendly and allows for high-level video editing and creation, including 50 ready-made video templates and the ability to edit the templates and customize them to the video you want to make.
Magisto has three plans. The Premium plan at a cost of $9.99 per month allows video editing up to 10 minutes and full access to the Magisto editor. The Professional version costs $19.99 per month and includes the Pro version of Vimeo, 1TB of cloud storage, and over 3 million HD video clips and images from the iStock library. The Business version costs $69.99 per month along with Vimeo’s Business version, 5TB of cloud storage, and options to connect marketing tools and additional integrations.
Summary
Video content has become a hot trend, and many business owners and organizations use it to promote their business, their content, and their marketing message. Creating a video that grabs users’ attention and keeps them interested is essential. Video editing and creation software is constantly evolving and typically comes with galleries of millions of images and video clips to use, as well as the ability to edit from mobile phones. Regarding the software reviewed in this article, I recommend using Magisto. It is one of the most popular editing software tools in the world, and its packages include Vimeo Pro versions, connection to the iStock library, and cloud storage for your media.
About the Author
Dvir Naaman, 26 years old, an entrepreneur at heart, loves e-commerce websites and specializes in SEO.
