Here are 10 websites every digital manager must know:
1. Social Media Today
Social Media Today is my absolute favorite site, which is why it’s in first place—simply all the updates and innovations regarding everything happening in social media from every angle. The site is updated daily with explanations and examples for everything it covers – I recommend starting your morning with this site:
2. WordStream
WordStream’s blog includes lots of useful guides, articles, and case studies, is updated regularly, and definitely opens the mind to new ideas; it’s in my top three. In addition, the company’s website contains several very useful tools for campaign managers; I recommend checking them out.
3. Marketing Land
Marketing Land was a site featuring news, updates, and articles across the entire digital spectrum, campaigns, and content. In May 2021 it was combined with MarTech Today into one site called MarTech (martech.org). The amount of information on the site is massive and packed with useful insights.
4. Jon Loomer
I started learning about Facebook advertising on Jon Loomer’s website. His blog contains hundreds of articles on every Facebook advertising tool, including updates and tutorials. Besides posts and guides, there are also video tutorials that provide immense value – highly recommended. He updates the site several times a week and publishes information on every advertising tool available on Facebook.
5. PPC Hero
The PPC Hero website includes numerous guides on paid advertising, including case studies and explanations of every new release in the industry.
6. Adweek
Adweek is a news website covering everything new in digital, one of the veterans in the field. If you want to know what’s new before anyone else – this is the place. I’ve written articles for the site several times, and it is definitely a must-visit place to stay updated on what’s new in the digital space.
7. Social Media Examiner
Social Media Examiner is one of the veteran sites in the field, featuring many articles and case studies on everything new in social media. The writers are top experts in the digital industry. It is recommended to check the site at least once every two weeks and save the interesting guides.
8. Search Engine Journal
Search Engine Journal features plenty of information on organic Google SEO, paid Google advertising, as well as social media advertising, packed with tips, relevant information, and updates.
9. TechWyse
The TechWyse blog includes many guides, strategic ideas, infographics, and information to help you develop advanced campaign management and digital marketing skills.
10. Search Engine Watch
Search Engine Watch contains a wealth of advertising strategies, articles, news, and updates across the digital spectrum. The amount of content is huge, with lots of information, though it requires good search skills.
Summary
There is a lot of information on the internet, and you need to know how to filter it and find the interesting, relevant sites that are constantly updated and bring the latest innovations in the field. Even from this list, I recommend finding 3-5 sites you like best and focusing solely on them. In the end, many sites provide the same information, so it’s a good idea to combine a news site with tutorial sites to cover all relevant topics. I recommend reading some sites daily (1-2), some once a week, and skimming others once a month.
About the Author:
Or Fialkov is the CEO and owner of Fialkov Digital, a digital marketing and advertising agency. He runs paid campaigns on Google, Facebook, Instagram, YouTube, LinkedIn, and TikTok, and builds websites and landing pages. He also implements AI in businesses, including AI agents, agentic marketing automation, AI reporting systems, GEO (Generative Engine Optimization), and AI video for campaigns.
