Popular users, creators, and brands on TikTok have something in common: the blue checkmark that makes the account verified by the app. While you might think that the blue checkmark on TikTok is simply a verification you need to perform with the platform, it is a bit more complex. An account verification badge (Verified Account) gives your account an additional stamp of approval by the system that can build your brand credibility, increase reach, and distinguish you from impostors. So how do you get your account verified on TikTok? Read on in this article.
What Exactly Is a Verified TikTok Account Badge?
A verification badge is the blue checkmark you see next to the profile name. It is a sign that assures users that your account is the real deal and has been approved by TikTok itself. With over 4 billion downloads worldwide, the marketing potential on TikTok is enormous, and a blue checkmark can boost the reach of your content to new heights. A verified TikTok account badge is essentially official recognition by the system, and in the current era where fake news is rampant, this badge allows companies, large businesses, and content creators who have built an audience to protect themselves from impostors.
How Many Followers Do You Need to Get Your TikTok Account Verified?
When a user wants to verify their account on TikTok and essentially have their account approved by the platform, there is no specific follower count that guarantees receiving a blue checkmark. Whether you have 100 followers or 3 million followers, TikTok’s main focus is to verify the authenticity of the account, not to count your audience size. Authenticity is measured by your audience’s engagement with the content you produce. Additionally, attempting to buy TikTok verification through third-party companies may lead to your account being banned, so it is recommended to wait for official system verification.
How to Verify Your TikTok Account?
Like Facebook, Instagram, and X, TikTok now lets you request verification in the app (Profile > Menu > Settings and privacy > Account > Verification). The verification badge (blue checkmark) appears next to the account name, and TikTok decides who receives it. However, there are several factors that TikTok does take into account, such as your activity level on the platform and whether your profile is public. While there is no guaranteed way to verify the account, meeting TikTok’s criteria and following the next six steps will advance your account verification:
1. Be Consistent
One of the biggest challenges for businesses and content creators on TikTok is the ability to stay consistent in the quantity and quality of content they produce. This is undoubtedly one of the fundamental principles for success on this platform in particular and success in digital marketing in general. Demonstrate your ability to stay relevant even on a platform that creates (and drops) trends daily, and strive to produce creative videos with high potential for success.
2. Try to Go Viral
Among your main goals when posting videos on TikTok is likely to reach the For You page, which will multiply your exposure level and essentially make your video go viral. Going viral on TikTok can lead you to gain tens of thousands of video views and thousands of followers in a single day. If your videos frequently reach the For You page, it seems the platform understands that the content you create is high quality and relevant to many people, signaling to the TikTok team responsible for the blue checkmark that your page is worth following.
3. Maintain a High Engagement Rate
Beyond uploading content and your follower count, you must build a community on your TikTok account that will make the audience watching the videos active. Activity on a video refers to any interaction a user performs on your video: like, comment, share, clicking a link, following the page, and even watching the video to the end—all of these are considered video engagement. To maintain maximum engagement on your account, try to reply individually to each user according to their comment and create a conversation around the content you created.
4. Grow Your Follower Count
Increasing the number of followers on your account (through legitimate ways – organic TikTok and paid TikTok) is a great way to make the TikTok representatives responsible for account verification aware of your account. TikTok is the platform with the highest growth rates, and you can grow your follower count to thousands and tens of thousands in just a few months of quality work. The best recommendation for methodically growing followers on TikTok is to use popular hashtags and viral sounds when creating videos.
5. Post Your Other Web Mentions on TikTok
TikTok is a great place to publish the other digital activities you do. Whether an article was written about you in a magazine, you made a guest appearance on a well-known podcast, or participated in a prominent YouTube music video, highlighting your achievements and sharing them on TikTok legitimizes your reputation and that of your TikTok account, which may influence the decision of whether you get a blue checkmark or not. Exposing your TikTok audience to your achievements will effectively strengthen your authority and establish your account as a leading content creator. In the image, you can see the TikTok account of NBA star Luka Dončić, where he posts a link containing all his digital activity (with links to other social networks)
6. Get a Blue Checkmark on Other Social Accounts
Popular social networks serve as a benchmark for TikTok accounts. Getting a blue checkmark on platforms like Instagram, Facebook, and Twitter will help you prove that your TikTok account is also worthy of a blue checkmark, which can help you get verified on the platform. On other social networks, you can request verification directly from the platform (if you are eligible for this type of verification), making it easier to get verified. Don’t forget to link your other social media accounts to your TikTok account to quickly expose TikTok representatives to the rest of your social media activity.
Summary
In this article, we covered the meaning of a verified TikTok account (blue checkmark next to the username) and how much such verification can increase account traffic and your authority as content creators. At the end of the day, a blue checkmark is not what should define your activity on TikTok, and it’s just a milestone that is nice to have. My most important message to you in this article is not to force getting the blue checkmark from the platform, as creating quality content for your audience, building a genuine community, and working properly on TikTok will already take care of that for you.
About the Author
Dvir Naaman, 27, graduate of the digital marketing course at HackerU College. Experienced in building WordPress websites, paid advertising on Google, Facebook, YouTube, and TikTok platforms. Specializes in organic search marketing (SEO) at Fialkov Digital. Has rich experience in eCommerce and dropshipping, and is the owner of Merchant Center – a website that aggregates information on eCommerce systems and advanced marketing systems to increase business conversions, with an emphasis on sales in eCommerce stores.
