The PixelYourSite plugin allows us to implement Facebook, Google (paid version only), and Google Analytics pixels automatically and smartly.
In order to do this, you can download the plugin itself from the WordPress plugin directory for free. To implement the Google Ads code, you need to buy the PRO version.
Creating a Facebook Pixel
For those who still don’t have a pixel – you can create a new pixel and implement it on our website.
Go to Facebook Events Manager
Right after that, click on the plus “+” sign
Select Web and continue by clicking on Get Started
Select Meta Pixel and click on Connect
Give your pixel a name and you are ready to go.
Copy the Facebook pixel number so we have it for the plugin installation –
After copying our pixel number, we will proceed to install the plugin on our WordPress website.
Install the PixelYourSite plugin and then continue to the plugin’s control panel by clicking on Dashboard:
Adding Facebook remarketing code to the website
In order to add the Facebook Pixel to your site, you only need to enter your Facebook Pixel number in the designated field.
Important: We do not need the full code, only the ID (the number we copied in the first step).
Do not forget to click Save Settings after you paste the Pixel ID.
You can control Facebook settings by clicking on Facebook Settings in the plugin’s right-hand menu.
Enable Advanced Matching – Additional Information Matching
When this option is enabled, the plugin will send advanced matching data for website visitors.
What is Advanced Matching: This is a Facebook feature that allows you to safely send them information about your visitors. This information will help Facebook identify (match) the visitor and connect with an actual Facebook account. This is useful in cases where Facebook cannot do this the standard way, such as existing cookies or a logged-in account.
The plugin will send information such as:
- Phone
- First name
- Last name
- City
- State
- Zip code
- Country
Adding a Google Ads tag (PRO version only)
To insert the Google Ads tag into your website, you must purchase the PRO version of the plugin. Then you only need to add your AW ID (for example: AW-1234567890) in the designated field.
Important: You do not need the full code, only the AW number.
Where is this located?
Open your Google Ads account and click the Tools link in the top menu. Under Shared Library click on Audience Manager and then Audience Sources. Click the Google Ads Details button and “Tag setup” at the bottom of the page.
Copy only your AW ID: (for example: AW-1234567890):
Adding Google Analytics code
How do we find the code?
If your site is already set up in Google Analytics, you can easily find your Tracking ID: Open your Property Admin by clicking on the small bottom-left gear icon. Under Property, click on Tracking Info > Tracking Code. Copy the Tracking ID from there.
To add Google Analytics to your site, you only need to add your Tracking ID in the designated field.
Important: You do not need the full code, only the ID number.
You can find this option in the plugin’s General tab. Remember to click the “Save Settings” button once you are done.
Summary
The plugin allows us to automatically create events and track website users efficiently, accurately, and correctly. It is highly recommended to use this plugin to save a lot of time, headaches, and especially unwanted bugs.
To use the full plugin – you need to buy the package that includes both the PRO version of the plugin and the product feed generation plugin – You can buy a combo package here
A little about me
Guy Margi, 26 years old, expert in digital campaign management across a variety of channels.
