Facebook pages are a great way to drive customer action. They can get them to share content, comment on posts, or even purchase specific products. This can be done nicely and effectively. We’ve gathered the most important tips for you to successfully generate sales from Facebook posts.
5 tips to make your Facebook posts bring sales
Call to action
Every post should have a call to action. Make sure it’s clear and prominent.
- Not so good example: ICQ misses an opportunity to send people to its website for an “ICQ secret,” only providing unimportant information without any call to action.
- Great example: Obama, king of social media, opens 90% of his posts with a call to action that is clear and simple: Share!
Using images
Look at your feed, what a mess. Hundreds of people and pages trying to grab attention, all fighting in the same space. Images will make your posts stand out.
- Not so good example: No image or video preview. How are they going to stand out from the crowd?
- Great example: My favorite page! If you visit their page, you’ll see that most of the posts there are featured and all include images. Great job.
Short and precise posts
Think about X (formerly Twitter). I’m not kidding. If for years millions of people around the world managed with 140 characters and explained themselves excellently, so can you. True, you have infinite space, but you don’t have to use it. Write short and precise, don’t waste the potential customer’s time.
- Not so good example: The BBC apparently decided to write the entire article in the post, yet they still think you’ll want to click on their link to keep reading…
- Great example: Short, to the point, and makes you want to click to continue with the topic.
Editing link descriptions
When you share a link in a post, read the description and edit it. Add a call to action and tell people to click, read, and view your content.
- Not so good example: It’s not easy to get people to read your blog. Dropbox: Even if you skip the long link, the link itself doesn’t look interesting enough to click on.
- Great example: Herbal Essences changed the link description to create excitement about the new experience they offer.
Personalized approach to readers
Last week I received an email from a CEO inviting me to her conference. What’s the problem? She addressed me in the plural second person, signed with the name of her organization rather than her personal name, and had no idea who I was. What’s the bigger problem? She invited me to a conference on “Personalized Marketing,” but that’s another story.
A personal approach is the key to getting people to interact with you. You must get to know your fans, research who they are, and address them personally.
- Great example: Skittles, of course
Summary
Your social media profiles are valuable and important real estate; treat them as such and use them to gain much more than just likes.
About the author
This guest post was written by Talia Wolf, CEO of Conversioner. The post was originally published on the Conversioner company blog. Conversioner is the leading optimization company specializing in increasing customer profits using psycho-emotional elements through improving the website purchasing process, landing pages, mobile apps and pages, banners, and more. You are welcome to read more of her articles on her website.
