Google Ad Sizes Updated for 2024
Want to know what the leading ad sizes are on the display network? How many characters are in a search ad headline?
What are the sizes for a responsive ad? And more…
All the answers are right here!
Search Network Ads
Search network text ads appear above and below Google search results.
The ad consists of three parts: headline text, display URL, and description text.
Headline:
There are three* headlines separated by |. Each headline can contain up to 30 characters.
The ad headline is the most prominent part for users, so it is important to include words in the headline text that users are likely
to enter into a Google search query.
(*The third headline does not always appear)
Display URL:
The display URL is made up of the domain of the final URL and the text in the optional ‘path’ fields
(there is an option for 2 paths, each path up to 15 characters). These fields are designed to help people who see your ad better understand where
they will go after clicking on it. Your path text does not have to match the exact wording of the display URL.
Description:
There are two descriptions. Each description can contain up to 90 characters.
Assets:
Assets allow you to show additional information with ads, giving people more reasons to choose your business.
Usually, assets increase the ad’s click-through rate by several percent.
Asset formats include call buttons, location info, links to specific parts of the site, additional text, and more.
To help your text ads achieve top performance, Google Ads chooses which assets to show in response to each individual search
on Google. Therefore, it is recommended to use all assets relevant to your defined business goals.
Assets allow you to add content to ads, making them more prominent and increasing their visibility on the search results page.
This means you can get greater value from your ads.
Adding assets does not guarantee that they will show with your ad at any given time.
Types of Assets:
Location Assets–
To encourage people to visit your business, show your business location in the ad,
a call button, or a link to a page with details about the business, such as operating hours,
photos of the business, and directions to it. For this option, access to Google Business Profile is required.
Callout Assets
Using these assets allows you to add text to the ad, such as “Free Shipping” or “24/7 Customer Support”.
You can add 2-6 callout assets (4 recommended), each callout up to 25 characters.
Call Assets
To encourage people to call your business, you can add a phone number or a call button to your ads.
In addition, operating hours can be added.
Sitelink Assets
These assets take people directly to specific pages on your site,
or point to the same link while significantly increasing your ad’s size on Google Search.
Sitelink assets consist of a headline + description divided into 2 lines:
Headline – up to 25 characters
Description 1 – up to 35 characters
Description 2 – up to 35 characters
App Assets
Encourage people to download your app.
Available worldwide on mobile devices running Android and iOS operating systems, including tablets.
Display Network Ads – Google GDN
Image Ads Google GDN
Encourage users to engage with the ad.
Static GDN image ads must be in GIF, JPG, or PNG format and have a file size of 150KB or less.
If creating animated Google GDN ads – the file type must be GIF and the file size 150KB or less.
(Animation duration and speed: The animation duration must not exceed 30 seconds; animations can loop continuously, but must stop after 30 seconds.
Animated GIF ads must run at a frame rate lower than 5 FPS. The system does not support HD quality animated GIF ads).
Responsive Ad
All you need to do is enter text for the ad and add your images and logo.
Then the Google system will optimize the ads to improve performance.
Tip: It is recommended to upload multiple images so the system can optimize.
Creative:
Landscape images: 1,200X628. Maximum size 5MB. Aspect ratio: 1.91:1
Square image: 1,200X1,200. Maximum size 5MB. Aspect ratio: 1:1
Logo: 1,200X1,200. Maximum size 5MB. Aspect ratio: 1:1
Landscape logo: 1,200X300. Maximum size 5MB. Aspect ratio: 4:1
*Avoid text on the image. Text should cover at most up to 20% of the image.
Copy:
Short headline: (At least one, 5 at most, up to 25 characters in length).
The short headline is the first line of the ad,
and it appears when the available ad space is small and the long headline cannot be shown.
Short headlines may appear with or without your description.
Long headline: (Up to 90 characters).
Description: (At least one, 5 at most).
The description adds to the headline and encourages people to take action. A description can contain up to 90 characters
and may appear after the headline (short or long).
Business name: (Up to 25 characters).
Website URL: Where people will be directed when they click on the ad.