Marketing on Outbrain
Facts you didn't know about Outbrain users in Israel
♥ The number of people in Israel using Outbrain’s marketing platform stands at 8,412,024 people.
♥ How long do these users dwell on content?
It depends on where they come from: if they come from Discovery (Outbrain’s recommendation engine), the time spent on the site is 05:06 minutes, while the time spent for readers arriving from search is 3:25 minutes. Users who reached content from social networks spend the least amount of time with the content, 03:15 minutes.
♥ What devices do users use?
Most browse on mobile at 72%, 25% browse on desktop, and only 3% come from tablets.
♥ What content are users looking for?
Most look for topics related to Economy and Business (25%) and Health and Nutrition (16.6%). Entertainment (12%), Automotive (7.8%), Technology and Internet (7.6%), News (7.4%). Travel and Sports are the least popular categories, standing at under 7%.
♥ What are the users’ bounce rates?
There is an interesting distribution by traffic sources: Discovery 61%, Social 81%, and Search 69%
♥ How can traffic sources to content be mapped?
Here too there is an interesting distribution among the three verticals
53% of all users reached it from Search. Discovery holds a good middle ground here – 24%, while Social has the lowest percentage at 23%.
♥ And now let’s talk about the gap between what advertisers think interests their audience and what actually interests their audience.
In the News category, for example, advertisers invested in the following keywords:
- Lapid
- Dan
- Netanyahu
While users were interested in:
- 'Yesh Atid'
- Collaboration
- Misogyny
In the field of Entertainment as well, we discover a gap between what interests the audience and what advertisers think interests the audience:
These are the categories from advertisers:
- The celebs
- Wearing
- To the beach
And this is what interests users:
- Famous
- Dubious
- The man
♥ From a brief analysis of the search results, it can be said that advertisers think in specific and focused terms, while the audience thinks in broader terms.
For example, social phenomena (in the Entertainment category “dubious”, and “misogyny” in the News category).
A little about the designer:
Adi Zvik, a graduate of Tiltan, 33 years old, lives in Ramat Gan.
Loves Zumba and Fiji the cat (:
