Advertising to our customer list on Facebook through Facebook’s Ads Manager – a new tool

One of the tools on Facebook is advertising to our customer list on Facebook, via the Ads Manager.

This tool, which exists in Power Editor under the name Custom Audience (click here for an excellent guide by Yan (Yanko) Kotliarsky) , will be added to the Ads Manager and we will be able to create targeting lists directly from our customer list or that of the business whose advertising we manage. Facebook added an option to the tool to import a mailing list from the Mailchimp email marketing platform or from Constant Contact. The advantage of targeting our customer audience is that they are already connected to our brand and have already bought from us. It will be very easy to drive them to take action or get likes from them

Advertising to our customer list through Facebook's Ads Manager

1. Under Choose Your Audience, you can select adding a customer list (New Customer List).

First, you need to click on Audiences, then on Create Audience, and then on Custom Audience

2. Next, you can select adding a file of emails or phone numbers (CSV file) or a mailing list from Mailchimp or Constant Contact.

3. The list will upload within seconds, and Facebook notes that they will process the list within 30 minutes.

5. The list will appear under Audiences

6. Another option is to upload a customer list from the MailChimp email marketing platform. To do this, you need to click on Import from MailChimp.

7. A window will pop up connecting to MailChimp, where we will need to enter our username and password, then click Log In:

8. We will select the list we have in Mail Chimp, and click Next:

9. The list will upload, and we will click Confirm:

10. We can also choose the option to upload a Constant Contact list in the same way

11. After uploading the list, we will receive confirmation that the list has been uploaded:

To read more on the topic, you are welcome to visit the world’s largest Facebook news site, AllFacebook, which published an article on the subject and quotes me – at the following link.

About the Author

Or Fialkov is the CEO and owner of Fialkov Digital, a digital marketing and advertising agency. He runs paid campaigns on Google, Facebook, Instagram, YouTube, LinkedIn, and TikTok, and builds websites and landing pages. He also implements AI in businesses, including AI agents, agentic marketing automation, AI reporting systems, GEO (Generative Engine Optimization), and AI video for campaigns.