The rule we learned the hard way: no model writes on-screen text
An incorrect price in an ad taught us why an AI model should never write on-screen text. How we solved it with separate rendering, and what this requires for every new tool we adopt.
Performance Max in 2026: The Settings Google Isn’t Telling You About
What truly drives performance in Performance Max in 2026: audience signals, video in the asset group, brand exclusions, and two reports that do not appear in the interface by default.
How to produce an entire campaign video without a designer (and when you actually need one)
Which campaign videos can be produced from brief to export without a designer using AI video models, and when it is actually worthwhile to bring a designer into the production process rather than cut corners.
Remarketing in the Post-Cookie Era: What Works Now
Third-party cookies are disappearing, but remarketing isn’t. How first-party data, Customer Match, and lookalike audiences are replacing the old method, and what this means for your advertising budget.
Schema, Primary Sources, and Authority: What Determines Who Gets Cited in AI Engines
What causes an AI engine to cite one business over another? Three crucial factors: entity authority, standardized schema, and primary information source. How to build each of them in your business, and what to watch out for.
SEO vs. GEO: What Shifts in the Marketing Budget, and What Doesn’t
SEO vs. GEO in 2026: What still works, and how to allocate the marketing budget between Google optimization and visibility in AI engine answers like ChatGPT and Gemini.
Veo 3.1 vs Kling v3: What Worked for Us in Real Campaigns
Veo 3.1 vs Kling v3 on the same brief: when each model wins, where Seedance Pro enters the picture, and how to choose based on the campaign’s time and budget.
Case Study: Agent-Based Reporting and Campaign System
Case Study: How we built an agent-based reporting and campaign management system, with a cost-per-enrollee metric, automated campaign tagging, and real-time budget overrun alerts.
Case Study – Israel Building Center Campaign
During March 2014, an apartment fair was held by the Israel Building Center; the fair was marketed with great success on Facebook. Facebook approached me to write a success story about the campaign.
Ofakim – Building a Success Story
Our fifth case study published by Facebook! How we brought hundreds of interested prospects to a new neighborhood in Ofakim with winning creative including animated video (created with the startup company Shuttlerock)
EL AL – Success Story – Setting Up a Dynamic Remarketing Campaign for Travel
Our sixth case study published by Facebook! How we created a dynamic remarketing campaign for EL AL in the travel industry and drove flight searchers to a special sales platform
Case Study: Interdisciplinary Center Herzliya – Advertising on Instagram
Case Study: Interdisciplinary Center Herzliya – Advertising on Instagram. We will present the results we achieved for the Interdisciplinary Center Herzliya using the Instagram advertising platform