The Fialkov Digital Blog – Articles and Guides on Digital Advertising
How to Price Your Digital Services?
To properly price your services, the formula is quite simple: you need to know how much goes in and how much comes out of your pocket to provide the service. So how do you price while protecting your interests, maintaining professionalism, and ensuring transparency with the client?
Webinar – How to promote your business on Facebook and Instagram?
I hosted Yana Langer, Head of Eastern Europe and Israel markets at Shuttlerock. In the webinar, we will talk about tips and new ideas for promoting your website
Using Dynamic Creative on Facebook
Dynamic Creative – Facebook’s A/B Test tool. Facebook helps us test multiple pieces of content in parallel: headlines, texts, images, or videos, and tells us what worked better
Google Data Studio – The Complete Beginner’s Guide
Guide – Data Studio for Beginners. We will learn how to work with Google’s reporting tool, Data Studio. And we will explain step by step how to build detailed and well-designed reports from scratch
Proper Campaign Naming Conventions to Improve Performance
Many know how to build a campaign, but few manage to understand what in the campaign brings success. A proper naming structure will allow separating the factors and identifying the common denominator among successes.
FD A-List – Interview with leading people in the digital industry – Irit Frank
In the website’s A LIST section, we host leading people in the digital industry and ask them to answer professional as well as personal questions. And this time in the spotlight – Irit Frank
Smart Automation for RSOC Campaigns: How to Run Campaigns That Deliver Results
Learn how to monetize content using RSOC – Related Search on Content. Discover strategies, funnels, key metrics, and tips for maximizing revenue in search-based advertising.
The Arbitrage Method That Delivers Results
Learn how to monetize content using RSOC – Related Search on Content. Discover strategies, funnels, key metrics, and tips for maximizing revenue in search-based advertising.
Digital Advertising Strategy – How to build a digital strategy and why use it?
How to build a digital strategy? Come learn how to build a digital advertising strategy, and why using it is essential and improves results.
Webinar – How we managed to improve customer acquisition cost using reports at Terminal X
I hosted David Shapira, Head of Acquisition at Terminal X. David will tell us how, with the help of reports, they managed to improve the performance of their campaigns and increase the company’s profitability.
8 Parameters That Affect Your Website’s Organic SEO
There are quite a few things that affect organic SEO. We gathered the 8 most influential parameters for your website’s organic ranking and explored them a bit deeper