Case Study: Interdisciplinary Center Herzliya – Advertising on Instagram

The Interdisciplinary Center Herzliya (now Reichman University) is one of Israel’s leading institutions of higher education. It is an independent academic college founded in 1994 that offers undergraduate, graduate, and doctoral degree programs. In 2014, the college was ranked as the most successful entrepreneurial academic institution in Israel.

The Goal: Bringing a New and Youthful Spirit to the Interdisciplinary Center Herzliya

The Interdisciplinary Center Herzliya sought to raise awareness of the institute’s status as a successful and leading academic institution in its field. Specifically, the college wanted to promote the various certification programs it offers.

The Solution: Delivering Results via Instagram

The Interdisciplinary Center Herzliya, in collaboration with the Fialkov Digital agency and Instagram, created a series of rich and inspiring link ads to attract the young audience looking for inspiration on Instagram. The Interdisciplinary Center Herzliya also used Facebook to target a young audience. The campaign images showcased the academic and social life at the Interdisciplinary Center and the diversity that prospective students look for, including an American college-style graduation ceremony and a large number of international students.

Description of Success

The approach worked. The ads generated a large amount of engagement, with a strong click-through rate (CTR) of 6.48% and a 75% drop in cost per click (CPC). In the future, the Herzliya Academic Center plans to continue exploring advertising on Instagram using carousel ads, photo ads, and link ads. “Instagram ads gave us new tools to achieve our goals, they attract a young and relevant audience, allow us to use innovative and well-designed creative, and yield excellent results for our clients” (Or Fialkov, CEO, Fialkov Digital)

The Instagram Case Study

A Little About Me

Or Fialkov is the CEO and owner of Fialkov Digital, a digital marketing and advertising agency. He runs paid campaigns on Google, Facebook, Instagram, YouTube, LinkedIn, and TikTok, and builds websites and landing pages. He also implements AI in businesses, including AI agents, agentic marketing automation, AI reporting systems, GEO (Generative Engine Optimization), and AI video for campaigns.