So what is advertising on Spotify anyway?
If you use Spotify, you have probably come across a sponsored ad while listening to your favorite songs. These ads are created for advertisers who want to leverage the Spotify platform and its audience to market products, services, and companies. Advertising on Spotify through Spotify ads consists of video and audio formats that run mainly on the free version between songs, podcasts, and playlists.
How do ads on Spotify work?
In order to precisely reach the most relevant audience for your business, Spotify offers several options for purchasing ads, primarily through their advertising system (Spotify Ads Manager, formerly Ad Studio) or through the integration of Spotify Ads with third-party platforms (DSP – Demand Side Platforms).
Buying Spotify ads through Ad Studio
Spotify Ad Studio works similarly to advertising platforms you are likely already familiar with (Google Ads / Meta Ads Manager, etc.). The Spotify system uses a similar auction process to deliver specific ads to targeted audiences. You can open an account and start creating ads in the platform, and Spotify also allows advertisers to use reporting tools to set goals and track performance.
Buying Spotify ads with data from other platforms
Third-party platforms (DSPs) allow for more flexible management and reporting of display, audio, and video ads across a variety of platforms, including on Spotify. For advertisers looking to run large-scale campaigns, considering the DSP approach is recommended. In this option, costs will vary depending on data and platforms.
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Campaign options in Spotify Ads
Video (Vertical/Horizontal)
Video ads on Spotify are usually 15 or 30 seconds long and fill the entire screen, including a customizable banner and call to action.
Audio
Audio ads are the most popular ads on Spotify. Audio ads have relatively high conversion rates because users cannot skip or fast-forward through them.
Podcast
The Spotify Audience Network allows advertisers to choose their target audience and buy podcast ads that will appear both in podcasts outside the platform and for premium users.
Playlist
Ads displayed directly to playlist creators within the Spotify Ads system (those who own playlists with active followers).
Targeting options on Spotify
Demographics
Spotify has demographic data providing insights into user age, location, gender, and languages.
Behaviors
With the ability to examine behaviors, Spotify advertisers can select user interests.
Contexts
Spotify emphasizes insights and data obtained from podcasts listened to by users on the platform.
Custom Targeting
A custom targeting option available only to advertisers who have requested to work with the Spotify team.
What data is measured in your Spotify campaigns?
Ad Delivery
Served ads, reach, frequency, budget pacing, and listen rate.
Performance
Clicks, click-through rate (CTR), and completion rate by quartile.
Audience Insights
Age, gender, interface language, and the streaming device from which the user is listening.
Streaming Conversion Metrics
Listeners, new listeners, and average listening time.
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A little about me...
Or Fialkov is the CEO and owner of Fialkov Digital, a digital marketing and advertising agency. He runs paid campaigns on Google, Facebook, Instagram, YouTube, LinkedIn, and TikTok, and builds websites and landing pages. He also implements AI in businesses, including AI agents, agentic marketing automation, AI reporting systems, GEO (Generative Engine Optimization), and AI video for campaigns.
Advertising on Spotify is done with the experts from Fialkov Digital
Client testimonials
Q&A - Advertising on Spotify
Fialkov Digital is a digital media marketing and advertising company that has been around for over a decade. We specialize in improving and maximizing campaign results using advanced tools across all leading platforms, while providing personal attention and setting measurable expectations with our clients before beginning our joint work. We operate with full transparency with our clients through shared advertising accounts that can be viewed by the client at any given moment. You can see Fialkov Digital’s success stories with leading companies in the Israeli market here.
The minimum budget to set up a campaign on Spotify is $250.
- Video
- Audio
- Podcast
- Playlist
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