Instagram Users in Israel 2021 – Infographic

What do we know about Instagram in Israel?

♦ In Israel, this year we grew from 3,700,000 to 4,500,000 monthly users, a very significant increase. Out of them, 2,300,000 are daily users (compared to 2,200,000 last year). Besides feed ads, there is also significant growth in traffic and engagement on Instagram Stories with 3,600,000 monthly users, of which 1,800,000 are active daily. The number of viewers on Instagram Reels is 2,000,000.

♦ There is an increase in the number of daily and monthly users on Instagram. In the 25-34 age group, there is an increase of 600,000 monthly users compared to last year and an increase of 89,700 in the number of monthly users aged 65+, which shows us the integration of the older audience on a platform typically characterized by a young audience.

♦ Convinced that Instagram is the platform for you? Thinking that Instagram advertising is right for your business? It is very likely that the perfect way to promote your brand is with the help of social media opinion leaders and influencers. Every advertiser must verify several important parameters before getting started: the opinion leader’s average likes, follower credibility – an analysis that checks the number of real vs. fake followers (bots, inactive, etc.), geographical and gender analysis, by age, interests, followers who are opinion leaders themselves, and more.

♦ Here are some of the hottest names in the Israeli Instagram scene:
Alongside prominent stars like Bar Refaeli, Neta Alchimister, Maria Domark, Noa Kirel, Yael Shelbia, and more.. you can find fresh and young names that generate a lot of engagement, such as Anna Zak, Lior Koka, Asi Buzaglo, Reef Neeman, and more..