Workshop for Advance Advertising in Facebook

Lecturer: Or Fialkov

One of the required tools for a social media manager today is to know how to advertise in Facebook.

In this workshop you will learn how to use advanced tools to advertise in Facebook, and how to optimize your campaigns.

The workshop includes hands-on practice in a computer lab. It lasts 8 hours, a single day (9:00-17:00)


Workshop Topics

Creating correct ads

Creating dark posts

Correct segmenting of the target audience

Payment methods (CPC, CPM oCPM)

Conversion follow up

Advertising system reports

Facebook remarking

Mobile ads


Tools you will acquire

Managing multiple ads and campaigns at the same time, for various clients

Focusing, adapting target audiences, targeting and the efficient use of budgets

Efficiently optimising ads