Automatic Google Ads Extensions
Automatic Google ads extensions are extensions created by the Google algorithm. Learn What types of automatic extensions can be added to your Google ads
Google Ad Extensions – The Complete Guide
Social media has induced a revolution. which is just one of the many reasons why you should be focused on measure your business ROI.
The Display is Dead! Long Live Native Display
In the Update Upgrade 2019 conference, Gilad de Paris, VP of strategy in Outbrai, lectured about tools that allow us to improve our performance.
Integrating Advanced Remarketing Tools and Unique content
In the Update Upgrade 2019, Etgar Spivak, Fixel, lectured about the integration of advanced remarketing tools and unique content, to improve your campaigns.
Who is My Audience? Market Research Using Facebook’s Audience Insights
In the Update Upgrade Conference 2019 Avishay Freund gave a lecture about how to improve you Google campaigns by using rules, experiments, and scripts.
Marketing Strategies in the Digital Era
In the Update Upgrade 2019 conference, Yan (Yanko) Kotiliarsky, a marketing director in accessible, lectured about marketing strategies in the digital era.
Creative Video Around the World
Any digital marketing manager of any eCommerce website must use Google Shopping. In this post, I will show you how to build a Google Shopping campaign
Advanced Advertising Tools You Must Know in 2020
In the Update Upgrade 2019 conference, I gave a lecture about advanced digital advertising tools you must know and use in 2020.
7 Advanced Google Ads Tools You Must Know
The following post give a list of 7 advanced tools for Google Ads we believe that any advertiser should know and use on a daily basis.
How to Use Facebook Dynamic Creative Ads
Dynamic Creative – Facebook A/B tool that helps us examine diffrent contents at the same time: texts, images, videos, etc, that tells us what works better
Want to Advertise to the Russian Audience? Talk to Yandex
How to Advertise to the Russian Audience? Talk to Yandex. Not just Google: Use one of the largest technological companies in the world, Yandex
Improving your Google Ads campaigns by using Rules, Experiments and Scripts
In the Update Upgrade Conference 2019 Avishay Freund gave a lecture about how to improve you Google campaigns by using rules, experiments, and scripts.
Google Shopping – The guide your eCommerce site needs
Any digital marketing manager of any eCommerce website must use Google Shopping. In this post, I will show you how to build a Google Shopping campaign
Case Study: IDC Herzliya – Instagram advertising
Case Study – When IDC Herzliya, one of Israel’s leading educational institutions, wanted to reach a young and engaged audience, it worked with Instagram Ads
Ofakim – Building A Success Story
Displaying ads to a prospective audience (remarketing) on Facebook under a conversion campaign of the Israeli airline achieved 5 times the flight search, when compared to previous campaigns.
How to measure your business ROI
Social media has induced a revolution. which is just one of the many reasons why you should be focused on measure your business ROI.
El Al – Creating a Success Story
Displaying ads to a prospective audience (remarketing) on Facebook under a conversion campaign of the Israeli airline achieved 5 times the flight search, when compared to previous campaigns.
Sizes for Google Ads for 2020
You want to know the leading sizes of ads in the Google display network? How many characters are there in a search ad headline? And more, read in our guide
Sizes for Facebook and Instagram Ads for 2020
how to measure yourself in the digital areas, how to build a strategic plan, and why using it is essential and improves your results?
How to Build a Digital Advertising Strategy?
how to measure yourself in the digital areas, how to build a strategic plan, and why using it is essential and improves your results?
This Month’s Updates on Digital Marketing – December 2018
Each month we will update you on the most interesting and hottest stuff on Digital What is Outbrain? Do you remember that you finish reading an article and in its end there are additional articles that you might find interesting? This is Outbrain, and content accessibility system that appears in the end (or in the […]
How Should Digital Marketing Companies Act in view of the General Data Protection Regulation (GDPR) in Europe
By: Yoram Lichtenstein, Esq. CIPP/E certified for privacy and data protection in Europe A relatively new decision (from 9.11.2018) by the National Commission for Computing and Liberties (the CNIL) should raise the attention of any digital marketing company and agency. This is a deterrent step against the digital advertising agencies. The decision validates the GDPR […]
What Is Outbrain?
Do you know how it is when you finish reading an article online only to find more articles that might interest you? This is Outbrain, a content accessibility system that appears at the end (or in the middle) of articles. What is its advantage? That people reach the end of the article and look for […]
5 Trends in the Digital Advertising Market in 2019
In October 2018 I participated in the MarTech convention held by Ariel Shapira, dealing with digital marketing. In my lecture, I surveyed five trends in the digital advertising market, which I believe one should consider when thinking about the digital market in 2019. 1. Personnel and salary From our annual salary survey in digital marketing […]
This Month’s Updates on Digital Marketing – November 2018
Each month we will update you on the most interesting and hottest stuff on Digital Meet Facebook new video measurement method, ThruPlay – Google has TrueView (you pay only over 30 seconds of watching), Outbrain recently launched Focus (a video product in which users pay only for clicks of viewers who are interested in watching […]
case study:10 bis- app download campaign
Ten Bis is an online food orders and delivery website, the largest in Israel. Until now, the company worked mostly with other companies, ordering straight through the website, and now it offers a new service, using a mobile app, and opening the service to the private market. Individuals using this service enjoy a secure payment, […]
Case study: Medilink – Dynamic Remarketing
Medilink is the largest online pharmacy in Israel, we promote the site on Facebook, and implemented a dynamic Remrkting. Facebook contact us to write a success story about the campaign. You are invited to read what we have done and how did we manage to get a lot of buyers back to their site. the Case Study is Published in […]
Case Study – The Israeli Building Center Campaign
Case Study – The Israeli Building Center Campaign – How the Israeli Building Center used Facebook to attract potential buyers to arrive at the Housing Fair