This Month’s Updates on Digital Marketing – December 2018

Each month we will update you on the most interesting and hottest stuff on Digital What is Outbrain? Do you remember that you finish reading an article and in its end there are additional articles that you might find interesting? This is Outbrain, and content accessibility system that appears in the end (or in the […]

What Is Outbrain?

Do you know how it is when you finish reading an article online only to find more articles that might interest you? This is Outbrain, a content accessibility system that appears at the end (or in the middle) of articles. What is its advantage? That people reach the end of the article and look for […]

5 Trends in the Digital Advertising Market in 2019

In October 2018 I participated in the MarTech convention held by Ariel Shapira, dealing with digital marketing. In my lecture, I surveyed five trends in the digital advertising market, which I believe one should consider when thinking about the digital market in 2019. 1. Personnel and salary From our annual salary survey in digital marketing […]

This Month’s Updates on Digital Marketing – November 2018

Each month we will update you on the most interesting and hottest stuff on Digital Meet Facebook new video measurement method, ThruPlay – Google has TrueView (you pay only over 30 seconds of watching), Outbrain recently launched Focus (a video product in which users pay only for clicks of viewers who are interested in watching […]

Content Channel Management

Content channels in the social media create additional value for companies and brands and dialogue with the business’ potential clients. Characterizing the relevant content channels is done while thinking about the relevant channels for each client and finding the suitable target audience in every channel. The area of digital content is new and challenging for […]